Staying-Creative-&-Connected-During-the-Ever-Lasting-Pandemic

Staying Creative & Connected During the Ever-Lasting Pandemic

Ever since quarantine(s) started and things began to shut down all around us, I’ve found myself being faced with issues that I don’t have answers for. I am sure I’m not alone in thinking that I truly did not expect to be working more than much less, than not at all… While the state of the world remains clouded in so much uncertainty not too much has changed for me. I’ve always worked from home. Ironically I was about to purchase a studio before the pandemic because…I was sick of working from home. Surprise to me! Nevertheless, this is our current reality, and we must all find a way to adjust and adapt.

The Start

At the beginning of COVID, many businesses I’ve never worked with before realized the importance finally of their online presence and social media marketing. They needed to either be online or improve their online presence with SEO, social media marketing, and better websites. Thus, I was busy… Like I needed 8 clones of me – busy!

I started feeling guilty…

While other businesses had to close with the uncertainty of when they would re-open their doors. I remained opened and thriving…at first…

How I stayed creative: Well… I was busy! So it was easy!

The Middle

Once our economy began to tank and panic started setting in the brands that I work with on a regular basis stepped back from working and even marketing their brands for a bit. Understandable. We all had no clue what to budget for during the peak of COVID. Business slowed down and I got bored…

Something about me: If I’m not busy, I struggle mentally. I know it’s not technically healthy to have a go-go-go, hustle-hard frame of mind when it comes to your job. But I always have. When I had no work I sunk into deep deep depression just like so many of us. It was rough.

How I stayed creative: Reaching out and collaborating with others on projects is a great way to keep the creative energy going. I did just that and worked with brands who like me, are usually too busy to collab! Not then!

The End (Infiniate End of COVID)

And where I am now. A much better place mentally of course! And now that things are picking back and getting back to (semi) normal

How I stay creative: The importance of your mental health in these challenging times cannot be overstated. Looking after your own well-being is critical to the creative process, and meditation and mindfulness can be powerful tools for maintaining wellness. I’ve started taking yoga with Buti Yoga and even learned breathing techniques. I’ll continue to always keep my mental health flourishing to keep my creativity flowing.

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