How-to-Edit-Your-Photos-for-Instagram

How to Edit Your Photos for Instagram

Did you know that Instagram users will decide within 3 seconds of visiting your profile if they are going to follow you or not? Your feed is a key component of your profile, which means the layout and editing of your photos can have a major impact on a user’s decision to follow you and somewhere down the line of a customer journey; buy from you!

One way to curate a cohesive and aesthetically pleasing grid is to edit your photos for Instagram consistently. This could require establishing a few presets (or filters) to overlay on top of all of your photos prior to posting. Will you opt for a bright and colorful feed? Dark and moody? Light and neutral? Find a few filters that match the “theme” or “vibe” you’re going for and stick to them!

Always stick to the same color scheme no matter what. Don’t get crazy with wild photos and wild colors that don’t match the aesthetic of your brand colors.

Here’s Why Cohesive Editing Matters

  • It makes the layout of your grid visually appealing, which can attract more followers
  • Consistent content builds trust with your audience as they know what they can expect from you
  • Editing makes your posts and brand recognizable

If those benefits aren’t reason enough to consider investing time into your content, consider this: a picture is worth a thousand words. High-quality imagery communicates to your digital audience that your products and services are likely high quality too. Now onto the editing tips…

My Top Editing Tips

DON’T OVERDO IT

Heavy and overly saturated Instagram filters are OUT! Lately, most brands and influencers have been opting for softer and more natural filters. 

Regardless of what “everyone else is doing” take some time to determine what best reflects your brand.

PICK A “THEME” AND STICK TO IT

Whether you prefer light & bright or dark & moody, pick a theme you like and stick to it! This will ensure a cohesive feed.

PREVIEW THE PHOTO ON YOUR GRID PRIOR TO POSTING

I prefer to do this in Adobe Illustrator, but for the non-creative; you can just pop into Canva, upload your future post images and drag them onto a 3×3 grid. This will allow you to visualize how the photo will look in your feed before publishing. Take note of how it looks in comparison to the other photos around it. Is the editing too light? Too dark? Way too colorful? Do the images seem dull? Adjust as needed!

Now that you know the importance of editing feed posts and our top tips, let’s get into HOW to actually edit photos for Instagram. Here are a few of our favorite apps:

Favorite Apps

  • Lightroom
    • This application was rated a favorite among the homies at HMS! If you’ve seen some of your favorite creators selling presets, this is the app they were made for. We love this platform because the photo editing possibilities are endless!
  • ColourTone
    • Our copywriter Dominique’s personal favorite. Just like Tezza, this app comes with pre-made filters for you to easily toss on and beautify any photo or video.
  • VSCO
    • This app is an OG. If you’re looking for an easy-to-use editing tool that does the job, consider this app your answer.

A handy guide (for now – remember Instagram makes changes every few months to mess with us!) for how large to make these photos or graphics. Click to Download Infographic.

And as always, if you’re a busy little bee or overwhelmed with the creative aspect of this; get a hold of Jacquelyn anytime to work on not only your photo editing, graphics, but Instagram marketing growth as well.

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