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You Can’t Afford to Not Invest in Social Media Marketing in 2022.

In 2019, 73% of small businesses used social media marketing to increase traffic, generate leads, and create strong connections with their audience. That number continues to rise today as the number of users has grown well beyond 3.7 billion. Read on for 4 ways you can expect to see ROI from social media!

INCREASE BRAND AWARENESS + RECOGNITION

Millennials and Gen Z go straight to social media if they’re interested in learning more about a brand they just discovered. 

But what about consumers that have never heard of your brand? Increasing brand awareness starts with meeting your current and potential audience where they’re already at. 

A solid social media strategy can help you create organic social media content and paid advertisements that put your brand in front of the right audience at the right time with the right messaging. When this happens time and time again, brand recognition is built and an engaged community begins to form. 

Don’t just take it from us, here’s what the stats say:

FOSTER AN ENGAGED COMMUNITY

A recent study found that 89% of people that follow a brand on social media will ultimately end up purchasing from that brand. How do we get these followers to stick around long enough to eventually convert?

The answer? Quality content and an engaging community. 

Why is fostering community important? Before you can convert an audience, you must come to know the audience and the audience must come to know you as the brand. When you show up consistently and provide value, users will share about you, resulting in more users coming to know you. Once they know you, they will start to like you. Once they start to like you, they will start to trust you. And where there is trust, there is a sale on the horizon.

Don’t just take it from us, here’s what the stats say:

INCREASE SITE TRAFFIC + SALES

Social media is an effective way to direct consumers to your online shop. Consider your social media like a digital handshake inviting users to your website. If consumers like what they see on social media, they’re likely to get to head over to your site.

Think about it like window shopping. Where social media is the window display and your website is the inside of the store. Your social media should be a beautiful sneak peek enticing people to come inside and see all that your website really has to offer. When you fully understand your audience and have a solid social media strategy in place, you can put together irresistible content.

Don’t just take it from us, here’s what the stats say:

IT IS COST-EFFECTIVE

Organic and paid social media tends to be significantly more cost-effective than “traditional” marketing methods, like television or newspaper ads. Plus, when you pay for social media management, you’re often not only paying for the content but also customer support and data analytics. Investing in social media creates a direct line to support customers’ needs and overall satisfaction with your brand through interpersonal dialogue.

Don’t just take it from us, here’s what the stats say:

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