Instagram is not just another photo-sharing platform. While it is pretty much similar to other social media platforms like Facebook, Twitter, and Pinterest, this platform has grown immensely since its inception in 2010.
To date, Instagram has over 700 million monthly active users, and over 40% of them are considered active daily users.
Instagram has become the go-to place for brands and businesses to build a community of loyal followers and to create a following that lasts. It is also a platform where you can teach, play and learn your audience.
As of now, Instagram is the third most popular social media channel after Facebook and YouTube. (Source: Statista)
The engagement rate on Instagram is higher than most of its counterparts. That’s why it pays off to invest in your Instagram profile.
The more users like and comment on your photos, the potential exposure you get. In this article, we will show you how to increase the engagement on your Instagram handle within months in 2022
Make the Most of the New Collab Feature
Instagram recently announced rolling out a new feature that will allow users to create collaborative posts with other accounts.
“Collabs are a new way for creators to tell their story together,” Instagram said in a blog post. “For the first time ever, you can combine forces with your friends and other creators to bring your community closer together.”
This is something Instagram users have been asking for for a long time. As the platform has grown, community-driven accounts have cropped up on Instagram that shares the same niche.
These are crucial for building an Instagram following, as they give viewers options for accounts that appeal to their interests. However, these accounts often lack the reach of a larger page because there’s no way for them to share their content.
Collab posts will help change that by allowing creators to collaborate to get their content seen by more people.
For example, two photographers could team up and tag each other in one post. Their followers will see both accounts featured within the same post, which gives them more incentive to follow both pages.
If viewers see multiple people they know to follow both accounts, they may be tempted to follow both pages themselves.
Tailor your content for specific groups of users
If you want to increase engagement, you must tailor your content for specific users.
If you own a clothing store, for example, people interested in fashion might be interested in seeing content on your Instagram account.
Another example would be posting pictures of places your target audience might want to go out.
So if your target audience likes traveling, you could post pictures from various destinations around the world.
Use hashtags when posting content
When posting content on Instagram, ensure you include relevant hashtags to reach a wide audience.
This way, people who find the hashtag interesting and want to find out more will click on your profile and engage by liking or commenting on the posts.
You can also use location-based hashtags if you’re selling products or services in a certain area. This way, people can easily find businesses that offer similar products/services near them.
Utilize the potential of Influencers
Influencers have been around for years, but they have only recently begun to be utilized in marketing.
Their use has greatly increased in the past five years, and this trend is expected to continue for at least the next five years.
Nearly all marketers are using influencers now to great success. To be effective, advertisers must first create a strong relationship with an influencer:
For instance, they must find an influencer who is compatible with their brand and determine why that influencer’s followers respond so well to them.
If you are looking to get more engagement on your Instagram account, follow these steps outlined here.
They will help you increase your engagement on any social media platform. There is no question that engagement plays a big role in your success as a photographer, designer, or even brand.
Engagement helps you keep your followers interested in liking and commenting on your photos, which is the primary goal anyways.