Whether you’re launching a new product or a new service, you’ll need to define your target audience. A target audience allows you to focus your marketing efforts and minimize the chances of your marketing campaign failing. But what is a target audience? And how do you discover a target audience?
An example of a target audience could be working moms between the ages of 30 and 39, living in San Francisco, interested in healthy food, with a monthly income between $4000-$5000. Those consumers are defined by their demographics, interests, and buying history. These can include their location, age, employment, education level, and annual income level, among others.
Unglitch.io will also use “target audience” to define a client’s buyer personas or ideal customers. Which is even more detailed than a “target audience” and more of a fake profile of your ideal customer to get familiar with.
If we’re talking about the above target audience and buyer persona might be:
Jane, 31, is an insurance agent in San Francisco. She has a health and wellness blog on top of her 9-5 job. She’s pursuing a health and wellness coaching certification and wants to turn her blog into her full-time job as a health and wellness coach. She’s very active on Instagram and curates an aesthetic feed. In her free time, she practices yoga and meditation.
The Benefits of Discovering a Target Audience
If you know that your target audience spends most of their time on Instagram, it makes no sense to waste time on Twitter.
Another reason identifying a target audience matters is because it simplifies your keyword research. Keyword research is crucial for creating content and any paid advertising campaigns that you’ll use to promote your offers as well as your website copy.
Knowing that information makes it easier to write marketing copy that speaks directly to your audience’s interests, pain points, and desires. Compelling copy is key to converting visitors and followers into loyal, repeat customers.
Lastly, defining your target audience allows you to refine your current offers and develop future offers that coincide with your audience’s interests. That makes every subsequent marketing campaign more likely to succeed and significantly improves your bottom line.
How Does Unglitch.io Discover a Target Audience
- Segment Your Audience
- Conduct Market Research
- Perform Competitor Analysis
- Look at Industry Trends
- Talk to Your Audience
- Interpret Data
How To Reach Your Target Audience
Social Media: When it comes to social media networks, you have many choices. As mentioned earlier, that doesn’t mean that you must be active on all of them. Instead, focus on social media platforms you know your audience is using.
Content Marketing: An excellent way to establish authority and credibility. It’s also a great form of marketing that can help you improve your SEO and reach audiences who are in the research stage of their buying journey.
People often look for more information before purchasing or comparing different options. Informative blog posts, reviews, and product comparisons can go a long way to helping them make their purchase decision.
Video Content: This might not surprise you, but this is on the rise and is set to take over all forms of content pretty soon! From long-form video content to short, entertaining clips shared on Facebook and Instagram Reels. Videos show no signs of slowing down.
Interestingly enough, older audiences prefer YouTube over other social media platforms, so it could be a great fit if your products are aimed at that particular market segment.
A few ways you can use video content to reach a specific audience include educational and behind-the-scenes content, entertaining short-form content, webinars, product demos, video case studies, and brand interviews.
Email Campaigns: All of the marketing methods mentioned above are perfect for raising brand awareness. Ideally, they should help you funnel your followers and website visitors to your email list. Once your audience is on your email list, you can use email campaigns to nurture the relationship and drive purchases.
Offline Marketing: Offline marketing typically involves placing ads on billboards, TV, radio stations, and various print publications. This type of marketing however can be the most expensive. With little to no ROI (Return on Investment) so you need to be careful. It’s exciting to see your business on a billboard in your town. But the $1000’s you spent on it could have been best used elsewhere to get you sales.
Knowing your target audience is the crucial first step in creating marketing campaigns that reach the right people at the right time.
So I’ve shared what a target audience is. Shared tips to discover a target audience and walked you through different ways to reach your target audience. The only thing left to do now is to take action and implement these tips.