Digital-Gurus

Top 10 Other Digital Gurus That Inspire Me

#1. The Futur

I cannot express how much The Futur has changed my life and how I run my business. If you are a graphic designer or web developer you HAVE to start watching them on YouTube now! CEO, Chris Do goes over fantastic tips on pricing, sales, getting leads, and everything you didn’t learn in college or design school. All the things that creatives hate doing in their business he gives course info out for free that honestly would cost you $1000s of elsewhere!

#2. Charisma on Command

Now I don’t care what industry you are in; everyone needs to watch a least a few videos from Charisma on Command. No matter who you are or how much you’ve achieved, everyone can benefit from taking their charisma to the next level. I’ve loved it through the years as it helps this introvert with sales and pitches…my least favorite thing about my creative business. They have popular videos such as How to Be Charming Without Trying and How To Stand Up For Yourself Without Being A Jerk. Check them out!

#3. Justina Blakeney

I find Justina Blakeney so inspiring. She is the founder and creative director of the home décor brand, Jungalow®, and the author of The New Bohemians book series. Her creativity, confidence, and joy are contagious. Not to mention I would love a house full of her decor and her art as wallpaper!

#4. Sorelle Amore

Sorelle Amore is an Australian/Polish photographer living in Iceland — best-selling author, YouTuber, and recently an ethical investor. Her course: Advanced Selfie University is crucial if you are trying to organically market yourself with beautiful photos but don’t want to hire dozens of sessions from a pro photographer. She has traveled to so many places as a digital nomad and her success story is very inspiring. Sorelle’s personal YouTube channel is great, but for all those reading I would highly suggest her new Sorelle Amore Finance channel. She goes over some great finance tips for solopreneurs like off-shoring, saving smarter, and many more things that are fascinating.

#5. Jona Jinton

Another Sweedish digital creator with the same vibe a Sorelle Amore is Jona Jinton. Jona is a photographer and singer and her videos are downright meditation sessions as she highlights her minimalist lifestyle in Sweeden and photography tips with stunning footage and relaxing music.

#6. Baumgartner Restoration

Now this one is purely a personal preference for entertainment and relaxation. Baumgartner Restoration is a YouTube channel that showcases the painting restoration process. In high school, I couldn’t decide whether to be a graphic designer or art curator. At the time I went with the most lucrative career path as art curator positions were few and far between. The museum snob in me still longs to work for The Smithsonian or The Metropolitan Museum of Art, however. His content is purely a relaxation enjoyment for me!

#7. Christine McConnell

If you’re a horror-nut like me who also likes to DIY as many crafts and projects as possible you’ll enjoy Christine McConnell either on Patreon or YouTube. She’s a baker, crafter, artist, actress, and creator that you may have caught on Netflix’s The Curious Creations of Christine McConnell. I love her vintage lifestyle. She’s like your grandmother who loves all things 1950’s and haunted houses!

#8. Bailey Sarian

Another content creator that is specific to those who love true crime and makeup is Bailey Sarian! In just 1 year she sky-rocketed as the top YouTube creator of 2021. Her Murder Mystery and Makeup series is a hit and she recently released a new show called Dark History that chronicles that dark true crime history that we never learned in school.

 

#9. Christy Gior

For all the mommies out there, Christy Gior is a great YouTube channel to watch! This might be a little “inside baseball” but as someone who is very interested in adopting one day, I can’t get enough of her sweet and honest chronicles of her family’s life as a foster mommy and adopting mom.

#10. Tony Robbins

Now, of course, I can’t make this list and not include Tony Robbins. He has inspired us through his life coaching for decades, but honestly — he is a great content creator for business owners. Any issue that you to become inspired for, he’s your guy!

 

 

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4 Ways to Increase Web Traffic Using Instagram

Now more than ever, business owners across the globe are recognizing the true value that social media can add to their brand and marketing efforts. It’s time to move your business in a new way. Read on for 4 ways to leverage Instagram to boost your business and increase traffic to your site!

USE CTAS

Let’s start off with the obvious. Once your audience has finished consuming your content, you need to tell them what to do or where to go next. There’s no simpler way to increase traffic from social media to your website than by explicitly telling your audience to go there.

Try ending your next Instagram caption with “Head to our link in bio for more details!” or your next Instagram story with “Swipe up to shop!”  It is important to note that the “swipe up” Instagram story feature is only available for accounts with 10k+ followers.

Don’t have 10k followers yet? Unglitch.io can help!

FOSTER A RELATIONSHIP

Before you can convert an audience, you must come to know the audience. Create a persona of them so you can fully understand both their demographics and psychographics. Demographics will give you insight into details like their age, gender, location, income, etc., while psychographics allows you to paint a more personable picture of them, including their likes, interests, and frustrations. Creating this persona will allow you to fully understand your target audience and tailor your content and messaging accordingly to appeal to their needs and experiences.

A relationship with your audience isn’t a one-way street. It is almost equally as important for the audience to come to know you. This requires building and fostering a two-way relationship. Once they know about you, they can then come to like you. Once they like you, they will trust you enough to buy from you.

Here are a few pointers for fostering a relationship with them:

  • Post consistently.

  • Engage with your audience in the comments and via DM.

  • Engage with potential audience members that are not following you yet. Like their photos and comment on their pictures to get their attention!

  • Provide them with free valuable content first, before expecting a transaction.

Remember, when you fully know and understand your audience, you can put together irresistible content and copy that will resonate enough for them to head to your website to learn more. Don’t have time for all that each day? Unglitch.io can help!

COLLABORATE WITH INFLUENCERS

A great way to tap into a new audience is by collaborating with influencers. Depending on the size of the influencer’s following, some may charge a fee for their post, while others will be willing to post solely in exchange for the free product.  Consider sending your products to an influencer and having them share their experience with their audience via a feed post or stories. They can then direct their followers to your website to shop for the items shown.

Pro Tip: Send your influencer an exclusive discount code to share with their followers for an extra incentive to shop!

Need help connecting with influencers or setting up an Affiliate Program for your business? Unglitch.io can help!

RUN A PAID AD

This last point is perhaps the most complex and requires a full blog post of its own to fully explain. In short, paid ads are a great way to increase clicks to your website. My top recommendation? Do not boost posts. *face palm* There is practically no real strategy behind this feature and it is essentially just an easy way for Instagram to make money. Instead, create an official advertisement in Facebook Ads Manager, where you choose a goal, define a specific audience, and publish beautiful content and ad copy that converts. This ties back to the importance of knowing your audience. Never put money behind something that either will not effectively appeal to your audience or reach them in the first place. Know who your audience is and what their interests are. Once you’ve nailed down who your target audience is, A/B testing can help you discover which ads resonate best with them! Huh?  Unglitch.io can help!

I hope this blog post was helpful for you in discovering a few ways to increase traffic to your website from Instagram.

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5 Ways to Overcome Blog Post Writer’s Block

So I as I sit here coming up with the monthly content calendar for blog posts…I’m just dazing off into the distance because I have….dun dun dun…writer’s block…

Most of us write and create our blog posts to flaunt our creativity or knowledge and get praised, right? So what happens when we encounter writer’s block for the creative content we want our readers to enjoy? How do we overcome writer’s block?

1. Free Write

Randomly start scribbling whatever comes to your mind on the paper, it would help you to overcome your fear and insecurities and would surely unlock your inner creativity in the process.

2. Skip the introduction

Just start writing the main part of your blog, leave the rest for the last cause writing the body is easier than writing the introduction for your blog posts.

3. Do something full of adrenaline or…take a shower

Run, exercise, swim, play football or basketball, walk in a park, or anything cause it is scientifically proven that the exercise requiring adrenaline which proves to be the best for your mental as well as physical health will encourage your creative thinking. Funny enough, my best ideas for blog posts always come when I’m in the shower. I have a dry erase board in the bathroom within reach for this reason!

4. Read the comments of your previous blog posts

If you are already a published blogger, just go through the comments of your previous blogs where your admirers praised you and get back your confidence to create something impressive in your current blog. If commentators left questions answer them in the next blog post. Find what works for you from the above and stick to it.

5. Listen to Music

I find my inner calmness in listening to music and I guess concentrating on my favorite music or band, helps me to get back on the writing track.

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Why Your Sales Funnel No Longer Works

Wait, what…?

I get kind of a twisted kick watching the reaction of people in the digital business world when I say this. I have always said this. The sales funnel is inappropriate for professional services. My stance always creates quite a stir. Turns out the sales funnel is central to the way most people think about how to acquire new customers.

Now I’m a millennial and if anyone who was alive in the ’90s and early ’00s remembers all the old diet supplement websites we fell for. “Just pay Shipping for Dr. Smith’s Fat Buster Pills!” These terrible-looking websites were the original basis for platforms like Cl*ckFunn3ls™ and other similar funnel platforms that are still being peddled by influencers today who have affiliate links to promote with.

This exact template is still being used by modern coaches and funnel enthusiasts alike.

Aside from these websites just making users fell gross… The idea of a sales funnel is not just useless in the world of professional services, it is a distorted and misleading model. The sales funnel model causes otherwise smart people to do the wrong thing when trying to drive business development.

You know the sales funnel. Everyone does, and that is part of the problem.

At the wide end of the funnel are prospective customers who are believed to be primed to buy your product or service. Leads are filtered. The uninterested are culled. The rest are pre-qualified, pitched, and (hopefully) closed over time.

When selling consulting or professional services, the goal is not to find leads then process them like your digestive tract. The objective is to identify a community and position yourself to serve that community over time.

The Math

Now I’ve said it before I’m bad at math, but even I questions the traditional sales model numbers. When managing sales, traditional sales funnel theory tells us to measure yield from one step to the next:

  • 20 of 100 leads result in an initial meeting (a 20% yield).
  • Half of those meetings lead to an opportunity to make a proposal (a 50% yield).
  • 2 of 10 proposals yield a sale (a 20% yield).
  • So, the overall lead-to-sales yield is 2% (20% × 50% × 20% = 2%).

2%! 2%!? What a waste of time…

And from the consumer’s end, millions of dollars are being gained by attracting them in with a small offer. An offer that any TikTok marketer will tell you only takes the professional a bit of time (ex. Record a video of professional tips) to make. Charge for that video and never work again as all that passive income comes rolling in every time someone pays and automates the already recorded video. And to the consumer, they often are getting sub-par info or info they already knew. By 2021, consumers are onto you AND seeing sales funnely website or offer, feels gross.

But instead of jumping into a sales funnel business model what should you do instead?

Are you selling a product?

  1. Start with quality leads: Know who might buy your product. In addition, have someone who can separate themselves from the business pick the products. (Ex. If you’re a boutique owner who loved the color yellow and you end up only stocking yellow products, you won’t sell much). Gather intelligence. Ideally, interview someone who used to work at a company that you want to emulate. The object here is not complicated. You are trying to amass a list of human beings you might call on who would be in a position to authorize the purchase of your product. Keep a list of those people.
  2. Sell! Sell! Sell!: This is where previous sales experience is essential. Which I know is hard to hear if you’re starting your eCommerce or brick-and-mortar boutique. If you do not have sales experience either find another business to run or hire a salesperson to run it for you. Selling is a conversation. The goal is to get a customer to express a “felt need” for which the salesperson or shop can propose a solution. If you have products that can be bought elsewhere, you won’t make sales that can sustain you full-time.

Are you selling a professional service(s)?

We all know that consulting and professional services are sold differently than products. Expert services are sold on reputation, referral, relationships… not selling features of the service. The purchase of professional services requires a leap of faith beforehand.

Despite this, the temptation is to pretend the purchase of expert advice or services is the same as buying office supplies. We’ve been encouraged to accept that the funnel and step-by-step sales process is appropriate. It’s not, and here’s why:

  • The number of relevant leads is limited in a funnel
  • The duration of relationships between client and professional is often long, which causes issues when you are constantly thinking of the client as a new lead to toss back into a new funnel
  • Each client is special, your measurable client data will change per client and the progression of your relationship with them cannot be reduced to anywhere in the funnel process

The super-salesperson is a myth when it comes to professional services. Now there are tons of people online. You see them in Facebook ads and everywhere else convincing you with great charisma to buy their course. You buy. You start the course. You learn nothing. But that person still sold the hell out of you in the beginning, because he’s a salesperson, not a professional service provider. Focusing on the meeting and the art of the sale suggests that some people have some special way with others that causes the target of their affection to bend to their wills. Make sense!?

Salespeople who are thought to be really good with people often come off as just inauthentic and slimy. Call it the backfire effect. I myself am a terrible salesperson. I always have been. I’m here to provide professional creative services, not sell you something you don’t need or want.

The sales funnel assumes that you first create awareness, then uncover interest and desire, and finally that you manifest action. (This is the “AIDA” model of client engagement to which you were exposed in undergraduate marketing.) But what if you stumble on desire first which causes you to get yourself in front of a prospect (awareness)? You decide to do a pilot (action) that leads you to lift the stone on what turns out to be their real problem (interest).

In short for professionals… Do good work for a client. Stay in touch. Keep a long-term relationship with them. It’s that simple. Don’t toss them into a garbage disposable known as a sales funnel.

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I was aGraphic Design Efficiency Expert for an eCommerce brand a few years ago…

I was aGraphic Design Efficiency Expert for an eCommerce brand a few years ago…Here’s what I found…

Back in 2018, a catalog company that sold gift baskets, sweet treats like chocolates, nuts, meats and cheeses, and other gifts needed a design overhaul. I was hired as a freelancer to take over their seasonal catalog design. Create a clean, precise layout for over 50 pages and set it up for the marketing department as a template so they can easily keep the designs in place and accurate. Aside from that, I oversaw all new photoshoots for their products.

Now if you were just a consumer of this magazine you may have noticed that previous Halloween or Christmas issues looked outdated, but you may not have been able to put your finger on why…

I was hired in early Spring to re-brand the business – then re-do the Halloween and Christmas catalog. This project was penciled in to take 4-6 months. It took 1 month.

I was surprised when I got there that they already had a small team working on these upcoming Summer versions of the catalogs while I worked on the future catalog for Halloween and Christmas seasons. Why did they need me?
Their team of 8 was full-time while during my time there. I worked only 15 hours or less a week. They got paid 3x less than I was per hour. Of that team of 8 the Creative Director and 1 other employee actually had a graphic design background and a degree in Graphic Design. The Creative Director up to this point was really the only one tackling any creative projects with success as the rest of the team felt overwhelmed (or so they said).

So given that the projects were completed 3-5 months early, the Creative Director felt embarrassed that she had clearly scheduled out a project based on her current team’s efficiency. She felt bad I wasn’t going to have as much work anymore so she asked me to be a sort of undercover Efficiency Expert and get to know her staff. This is not something I usually do. Nor did I enjoy this as I end up looking like a bad guy who just waltzed into their company to snitch on their team.

I haven’t talked about this story as it always feels like a brag. But I recently have been getting asked by many companies who already have small design teams to take on over-flow projects and subsequently the rest of their team’s projects. Here is why a freelancer designer might get more done than your staff and why the catalog company was lagging behind.

Expertise

The #1 issue I see always in companies like this is the staff’s training. The world of Graphic Design careers has changed drastically in the last decades. In the 90’s a graphic designer was a rare employee. A hard find to employ. Many companies hired people to teach them basic software skills for their business’ marketing or design needs. However, they never taught basic principles of design or urged them to keep up with design trends and new knowledge. You’ll find older companies staying loyal to employees who have been using design software for a decade or two, but never having professionally designed anything yet. I’m all for employee loyalty, but at what point is an old dog not going to learn new tricks?

9-5 Workplace Culture

In the era of COVID I’m glad more businesses are finding the 9-5 workday is not efficient. Think of it. You get in at 9am, chat with co-workers for a bit and then settle in. By 10am you’re starting to work, but by 11am you slow down as to not get too far into something before lunch. 1pm hits if you were lucky enough to get an hour lunch break and now you have to get back into the rhythm you were in before. And then that dreaded 3pm energy crash hits. In a poll done in 2019, 89% of employees produce little to no work from 3pm-5pm for this reason. Now math isn’t my thing, but if you’re a full-time 9-5 employee that’s 2-4 hours of quality work in an 8 hour workday… No wonder your team isn’t where it should be.

While at their department location, I often looked like some kind of weirdo introvert as I didn’t want to chat with them for 15 minutes a day about myself. I’m not here for that. I have a job to do so I get paid and my client is happy. I’m not an employee, however, so I got to come and go as I please – often working more either before employees came in the morning or after they left for the day. I get no benefits and have a contract and a deadline. But I’m a happier creator compared to them and my client was happier with me than their team of 8. I don’t work 9-5. I sometimes don’t start my day until 11am! I rarely end my day at 5pm though as well. As a freelancer, you are paid more to get it done faster and better.

Wages vs. Hourly Rates

So let’s talk about that…
Say your employees are getting $15/hour in the graphic design department. They take home a $1000ish check every 2 weeks for a fourth of the output (refer back to that 2-4 hours of quality work they are getting done each day).

Now as a freelancer — I get paid $30/hour for 15 hours a week. If we take the catalog project for example; I got paid $1800 for the project (plus a bonus for early completion) so let’s round that up to $3000. The project was completed ahead of time vs. leaving it to their team for 6 months which would have cost them $96,000, in the end, to pay their employees to only do this project and being that very few of the team had graphic design skills, that $96,000 could have left the company with a poor quality catalog still.

How to Fix This

Now if you’re reading this as a business owner you can see why hiring a freelancer may be more beneficial. But what about a business owner who already has a team they don’t want to fire just to pay less and get more?
What could you do?

  • Invest in Graphic Design Training for your non-trained Graphic Designers
  • Re-Organize Your Current Team into other positions and hire skilled Graphic Designers or a Freelancer to take up the slack
  • Re-Organize your Workplace Culture:
    • Pay More
    • Be More Flexible w/ Your Employees Hours (ex. If an employee can work 8 quality hours from 6pm-2am at home…let them!

If you’re a startup wondering who to hire and what team members you need onboard first, start with a freelancer. I’m always happy to take on more happy clients at Unglitch.io and happy to show you where to get the more bang for your buck!

 

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How You Can Use 360° Photography for your eCommerce Store

Let’s go over how you can use 360° Photography product photos in your online store!

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Why Use 360-Degree Images on Your Website

This would enable visitors to rotate the product around to see it from every angle. It’s safe to say that 360-degree or interactive pictures on a website are something of a novelty unless you’re frequently visiting sites within certain niches. However, this isn’t due to a lack of support in modern browsers.

You might not know that regular file types such as JPEG or PNG work perfectly for panoramic or 360-degree images. The two main differences between 360-degree images and “regular” ones are:

  • Resolution. As you might expect, 360-degree images use drastically different resolutions than regular pictures.
  • Lack of interactivity. With a normal PNG or JPEG, you can’t “move” the image around to see new parts of it.

WordPress

Of course, most professional developers love WordPress because there are no limits on what you can create website-wise. To add 360° spinning product images. The best way to do this is:

Using the Algori 360 Image Plugin for WordPress – This is a free plugin that supports VR (virtual reality). Algori 360 adds a new block to the block editor. You simply upload your 3D image to this block. Note: You can’t use this plugin with the classic editor. Also, you can only add one 360° image per page. First, you need to install and activate the Algori 360 plugin. Upon activation, simply edit any existing post or page or create a new one.

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Shopify

The best plugin to use for adding your 360° product photographs to your Shopify website, is Magic360. You can learn how to do so here. Like all extra features for your Shopify eCommerce website, you will have to pay for this plugin. Currently, the plugin costs a one-time payment of $169 to use the app on your website.

Other CMS Platforms

Weeby – You will need to use Sirv to house your 360° photos and then add them to your Weebly store. Thanks to Square, you can add your product photos for free! See the full instructions here.

Wix – Again using Sirv, you can add your spinning 360° photos to your Wix site.

GoDaddy Website Builder – Since GoDaddy Website Builder is a limited platform designed for beginners to be able to quickly and easily put up a basic website, it currently does not support 360° photos for products. 

Need someone to photograph your products and make them spin!? Unglitch.io is offering this service – feel free to see the pricing here. With the technology and the apps that Unglitch.io uses you get seamless product photography at every angle – don’t want to monkey with adding each image to your website — Unglitch.io can also help with that. Get in touch if you want to chat more!

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Set Goals for Your Social Media Marketing Strategy

A succinct strategy will help your brand tackle its goals with a sense of purpose.

That’s why I’ve put together a comprehensive guide to creating a social media marketing plan from scratch.

Set goals that make sense for your brand

Let’s kick things off with a quick question: “What do you want from social media, anyway? Social media strategy planning starts with your goals.

Increase brand awareness. Gone is the day of SELL! SELL! SELL! Now it’s about getting your name out there. To create authentic and lasting brand awareness, avoid solely publishing promotional posts. Instead, focus on content that emphasizes your personality and values first.

Generate leads and sales. Whether online or in-store, followers aren’t going to make social purchases by accident.  For example, are you about alerting customers about new products and promos? Are you not providing your clientele with promos or discounts? Well, that’s another issue to tackle all together… Better start doing that.

Grow your brand’s audience. Bringing new followers into the fold means finding ways to introduce your brand to folks who haven’t heard of you before.

Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases, or hashtags. Having a pulse on these conversations helps you reach your core audience much faster.

Boost community engagement. Explore ways to grab the attention of your current followers.  This means experimenting with messaging and content. Pay attention to your viewers and their interests. Reach them that way.

Even something as simple as asking a question can increase your engagement rate. Your customers can be your best cheerleaders, but only if you’re giving them something to do.

Drive traffic to your site. Simple enough. If you’re laser-focused on generating leads or traffic to your website, social media can make it happen. Whether through promotional posts or social ads, keeping an eye on conversions and URL clicks can help you better determine your ROI from social media.

When in doubt, keep your social media marketing strategy simple rather than muddling it with too many objectives that might distract you. Pick one or two and stick with ’em.

Now it’s time to create engaging content based on these strategies. Still have no clue where to start? Unglitch.io is here for you! Unglitch.io offers 1-Month social media takeovers that go overs your strategy, a 1-month content calendar, unique graphics, and more – learn more on the Marketing tab!

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Case Study: Skylight Autism Center

1. The Overview

Skylight Autism Center focuses on Applied Behavior Analysis in the Weston, Wisconsin autistic community. Upon the center launch, a logo and website were needed.

2. The Context and Challenge

With this industry-specific challenge, every design element needs to rely heavily on color psychology and subconscious items hiding in designs. Color is important and in my target market research for the autistic community, I was kind of surprised that many popular brands in autism aren’t creating elements for the kids or parents to calm, comfort and educate with their vibe. They use bright, energizing colors.

1. Project background and description — This project had a deadline for everything (logo, website, social media) to be ready before the open house of the facility. I was able to keep this project within budget and on time so that the center had a pretty good presence in the town way before the official launch.

2. The problem — Parents of kids and adults on the autistic spectrum need as much info up front and need to feel relieved when considering Applied Behavior Analysis to tackle some hurdles that come with autism. Not having an in-depth website and established brand was not an option to reach parents.

3. Project goals and objectives — What was the goal of Skylight Autism Center? To drive awareness of Applied Behavior Analysis and that this is an option to people in the Central Wisconsin community for their children.

3. The Process and Insight

My process with a new startup is always to address the branding. You need a logo, but you also need to know where that logo is going, what you stand for and what you want to say with that logo. The logo design process with me takes usually 3-10 days as we go back/forth with unlimited concepts before “the one” emerges.

Next, (after final logo approval) I address the website. This process is much more detailed and for the start combines the parent’s needs, autistic child’s needs, facility needs, and founder preferences. This can be anything from wording choices to features for scheduling. This could also be small thoughts from layout (no sharp edges) for children viewing the site to parent’s (hierarchy of info).

4. The Solution

5. The Results

Skylight Autism Center gets an average of 650 views a month. 86% of that is from people googling keywords like “autism centers”, “autism Wisconsin”, and many more.

Of the average 950 Activity, an average of people who visit the website:

  • Call the Center within 3 minutes after viewing the website – 77%
  • Go Back to the Google Listing to Get Directions – 23%
  • View more than 80% of the photos on the website – 89%
  • Visit 4+ Pages on the Website – 92%
  • See Homepage Only – 1%
  • Visit All Pages – 7%
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10 TIPS FOR WEB CONTENT WRITING (FOR DEVELOPERS & CLIENTS)

When we talk about web content writing what exactly do we mean?

Recently I got the chance to design and develop for a great blog community and soon to be an online retail shop, Plum Nation.

This uplifting and knowledge-packed source founded by 2x cancer survivor and her nutritional business partner goes through the many different fruits and veggies and their nutritional properties that combat things like cancer, depression, IBS, high blood pressure, diabetes, and so much more.

While they had all the info for their blog posts, they had no idea where to start in terms of writing it for the site or adding value to the content’s SEO. So here are some good tips/rules for writing great web content if you are struggling with that too. Whether it’s for a blog or just general content on your site, this is a must-read for anyone having trouble understanding how it all works.


1. START WITH KEYWORD RESEARCH

For SEO purposes it’s essential to jam-pack your blog posts and website content with keywords that people are Googling. Now some people spend thousands of dollars on Google AdWords to drive more traffic to their websites when the right content can get the same amount of visitors at no extra cost.

Keyword-rich posts in blogs as well are a factor as you want people to find your post and share it on social media; piquing interest in your business.

2. DON’T OVER-DO IT THOUGH

While dropping keywords here and there in the copy of blogs and web content is #1, don’t over-do it. I don’t know how many times I’ve seen small firms who advertise that they do both design, development, and SEO and see SEO as the all-powerful tier of that web project that overdoes it with keyword after the keyword in a sentence turning a sentence into almost jibberish.

A side note of this rule is spelling. While the majority of the population googling something is not spelling it correctly and waiting for Google to auto-correct their spelling – this does not mean the keywords you add to your copy include both the correct spelling and incorrect.


3. CATER TO THE READER, NOT YOUR EGO

The best part for the website owner writing their own website content and blog posts is sometimes they get to brag about their skills and services in that copy. That’s fine! But do not fill your content with heavy, specific jargon that your reader might not understand just to look superior in your field.

Make your reader happy! The best way to create viral content is to tap into the reader’s emotions, make certain parts of the copy funny, and/or have a personal touch. Enliven a topic that might be dull to some, fun to read for all.

Always end on a positive note too!


4. HYPERLINK YOUR SOURCES

If you are pulling content and knowledge from other online sources link their name or buy editorial links sections of the added text back to their website. Don’t be concerned about the possibility that they may leave your site, head to the link, and never return. Besides being the right thing to do in citing your sources, it can also help you with backlinks on your own site.


5. ACKNOWLEDGE A SAD FACT ABOUT SOCIETY

When writing the Great American Novel, end paragraphs where a pause seems natural. In web content writing realize that people just don’t have the time or patience for all this reading anymore. Keep it short.

Along with this, (and it pains me to say this) keep the reading level low. Like middle school level low. Don’t assume the level of the vocabulary of all your viewers. A great tool to use is the Flesch Kincaid Reading Ease to score your content for this very thing.


6. UPDATE ALL THE TIME

Don’t ever assume you can just write something, publish, and then forget about it. Always be updating links in your posts or other page’s content.

In addition, constantly be setting reminders for yourself to re-share on social media. Wait a month or so and re-share an old blog post.

Add content to those old blog posts. Sometimes we get carried away with the fun of writing and forget about the nitty-gritty of SEO. Don’t worry just go back to old blogs and pop some keywords and some links to others sites.

Re-share. Re-share. Re-share.


7. WEB SITE OR WEBSITE OR WEB SITE?

Which one is it! “Web site” was once acceptable in the late 90’s into the 2000’s, but saying it that way now only points out how you may have removed yourself from certain technologies and modern web surfing. Please call it a website in your copy of web content, in your blog posts, and pretty please; in emails to your designer/developer!


8. NEVER SELF EDIT YOUR OWN WRITING

While this may not be ideal, do not prove or edit your own writing. If you must, don’t do it on the same day. The best way to do this if you have no one with an understanding of SEO to proof your copy is to write your content, set it aside, and pick it up another day to proof for SEO and grammar. There are freelancers out there though who can do this for you fast and efficiently. There are a million sources for this.


9. DICTIONARY(GOOGLE): YOUR FRIEND

We all do it! Spell something wrong or use the wrong grammar. I’m guilty of it too and aside from a few grammar nazi type-a’s out there, you will too! Don’t sweat it and go old school with a dictionary or thesaurus or simply just type in your version of a word and let Google search correct that for you!


10. “WHY SHOULD YOU CARE?”

Go back up to the first section of this post before the start of each tip/rule. Always ask yourself before writing content on a page or blog post, “Why should you care?” about what I’m about to write. Tell them at the beginning. No one will waste their time reading on if you don’t.

Add value and meaning to your content. Don’t just put out there useless info that only makes you feel good about writing it. (See #3).

Also, have fun with this. While the SEO part may seem scary, don’t worry there are plenty of freelancers out there who can help with the fun part and the gritty SEO part.