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branding isn't just a logo
Think of “branding” as a main function of launching your business. You wouldn’t want to hire a dumb accountant when you start your business. So why would hire a untalented designer AND unprepared brand strategist before you start your business. This is why I have a branding and logo design package that is value-based.
Re-branding is solving a problem. How much money is your business losing in the past 12 months because you have an out-dated brand? Are new competitors with solid branding beating you to a pulp? Do the math…Is the price below even 10% or even 1% of that annual profit loss? Is your out-of-the-park home run for this re-branding project to make more money AND be happier? Ok, cool! Let’s do this!
preview the process
Day 1: Client pays 50% of project
Day 1: Discover Brand Inspirations, Gap Analysis & Audit
Day 1: Create Brand Personality
Day 1: Target Market Research
Day 2: Target Market Research Reporting
Day 2: Start User Testing
Day 2-3: Discover Buyer Persona Examples
Day 2-3: Map out Customer’s Journey
Day 4: Report on Customer’s Journey
Day 4: Report Buyer Persona Examples
Day 4: Brand Naming: Assess desired brand name
Day 5-7: Brand Naming: New Brand Name Ideas
See The Art of Brand Naming
Day 5-7: Competitive Namescape Grid
Day 5-7: USPTO Trademark Database Check
Day 8: Approve Unique Name
Day 15-22: Develop Website
Day 15-22: All On-Page SEO
Day 23: Flesch–Kincaid Readability Test
Day 23: Web Testing
Day 24: Client Reviews & Requests Changes and/or Edits
Day 24-30: Makes Changes per Client Request
Day 31: Client Approves Website
Day 16: Create & Send Custom Next Steps: Social Media Marketing Plan
Day 16: Create & Send Custom Next Steps: Website Plan
Day 16: Create & Send Custom Website Customer Journey
Day 17-18: Create & Send Custom PR Plan
Day 19: Decide to Hire Web Developer, SEO Specialist, and Social Media Marketer
Day 20: Client pays Final 50% of project
*This is the average turnaround time and plan, but there is no guarantee if there is delay in between correspondence from client with feedback, etc.
Don’t need brand naming? Unglitch.io offers all the same steps minus the brand naming phase as well
It can identify how customers and potential customers might view your business and identify gaps in customer expectations. This is powerful information to have when completing your branding strategy. Having good market intelligence helps to minimize risks when making key decisions when naming, designing your logo, and finalizing the overall vibe of your company.
A customer journey tells a complex story of the overall customer experience, from their point of view. Each journey highlights how a customer makes decisions, what motivates them, and the stages they go through to accomplish their goals, among other key insights about your customer.
Are you sure? You need to believe in the power of real human language in names that have depth. Names that are born from a battle-tested naming process, yet aspire to be brilliant and unique. It’s too easy and boring if you’re Joe and want to name your trucking business “Joe’s Trucking”. While it tells me that Joe is the main business builder it does not inspire much enthusiasm. When you have a great name, people will remember it.
Unglitch.io doesn’t personally provide that legal service, but each logo concept is created to be unique and ready to trademark should you want to at anytime.
No! In fact, most professional brands do not include it. You only really need to use your legal designation when preparing tax or legal forms.
When the project is complete you have the next things to tackle. Begin with your website development, seo, and social media marketing. Luckily for you, Unglitch.io also provides these services. Why now have the company that understands your brand completely create your website, seo, and social media marketing!
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