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You Can’t Afford to Not Invest in Social Media Marketing in 2022.

In 2019, 73% of small businesses used social media marketing to increase traffic, generate leads, and create strong connections with their audience. That number continues to rise today as the number of users has grown well beyond 3.7 billion. Read on for 4 ways you can expect to see ROI from social media!

INCREASE BRAND AWARENESS + RECOGNITION

Millennials and Gen Z go straight to social media if they’re interested in learning more about a brand they just discovered. 

But what about consumers that have never heard of your brand? Increasing brand awareness starts with meeting your current and potential audience where they’re already at. 

A solid social media strategy can help you create organic social media content and paid advertisements that put your brand in front of the right audience at the right time with the right messaging. When this happens time and time again, brand recognition is built and an engaged community begins to form. 

Don’t just take it from us, here’s what the stats say:

FOSTER AN ENGAGED COMMUNITY

A recent study found that 89% of people that follow a brand on social media will ultimately end up purchasing from that brand. How do we get these followers to stick around long enough to eventually convert?

The answer? Quality content and an engaging community. 

Why is fostering community important? Before you can convert an audience, you must come to know the audience and the audience must come to know you as the brand. When you show up consistently and provide value, users will share about you, resulting in more users coming to know you. Once they know you, they will start to like you. Once they start to like you, they will start to trust you. And where there is trust, there is a sale on the horizon.

Don’t just take it from us, here’s what the stats say:

INCREASE SITE TRAFFIC + SALES

Social media is an effective way to direct consumers to your online shop. Consider your social media like a digital handshake inviting users to your website. If consumers like what they see on social media, they’re likely to get to head over to your site.

Think about it like window shopping. Where social media is the window display and your website is the inside of the store. Your social media should be a beautiful sneak peek enticing people to come inside and see all that your website really has to offer. When you fully understand your audience and have a solid social media strategy in place, you can put together irresistible content.

Don’t just take it from us, here’s what the stats say:

IT IS COST-EFFECTIVE

Organic and paid social media tends to be significantly more cost-effective than “traditional” marketing methods, like television or newspaper ads. Plus, when you pay for social media management, you’re often not only paying for the content but also customer support and data analytics. Investing in social media creates a direct line to support customers’ needs and overall satisfaction with your brand through interpersonal dialogue.

Don’t just take it from us, here’s what the stats say:

Six-Facebook-Mistakes

Six Mistakes You Could Be Making on Your Facebook Posts

I’m not going to even get into bad graphics here…

Not Playing the Long-Game

A lot of the issues I see having with reach are due to wanting every post to have a financial gain associated with it and, when they don’t, page owners give up. They stop posting, they stop replying, and the page goes stagnant. You have to accept that not every individual post is going to make you money and that your long-term Facebook strategy has to revolve around building an audience and a community of people who want to hear what you have to say.

Understand that social media is social and that Facebook’s algorithms reward pages that interact with their fans positively and engagingly. When you post with that strategy, the strategy that keeps “social” in mind, Facebook (and other social media sites) will show your posts to more of your fans and that will lead to more sales in the long run than if you posted only items that ask for money.

Creating Posts With Outside Links in Every Post

Now I understand how this can be frustrating as you may have the strong urge to promote something (say a web page or product page). When every post you publish on Facebook has a link in it, its reach will be abysmally low.

Social media is for selling, but specific selling or call-to-action posts should be less than 5 percent of your overall posts. Ninety-five percent of your total posts should be brand building, those interactive posts that build trust and connection, and it is these posts that demonstrate to Facebook’s algorithms that your posts are things the social media platform wants to show to your fans. Why? Because that 95-percent of posts are what should keep people on Facebook. Focus on giving great content so that when you do post an outside link, Facebook will share it with more people.

Using Bad Words…

No…I don’t mean swear words, but there are no-no words that Facebook considers naughty. What are they?

“FREE”
“SIGN UP”
“SALE”

Use these words/phrases only when necessary and sparingly even then. Also, try not to use the words in both a graphic and in the caption of the post. Facebook (and in this case all social media platforms) limits your reach any time you use these words in posts, captions, or descriptions. It does this because it knows you want to make money or acquire event, membership, or contest sign-ups, so they’re going to limit your reach.

Only Posting Here and There

If your busy season is only once a year or your page revolves around an event, it can be tempting to post only around that time or event. But your reach will significantly decrease if you do not post consistently, as Facebook sees your page as a dead page.

Believe it or not, regular posting doesn’t have to be a time-consuming thing, and it doesn’t have to be in real-time. Batch-post scheduling lets you sit down and schedule ahead of time your posts for a given week or month. If you do not have the time or do not like creating content for social media this is something you should definitely outsource to a pro.

Not Talking to Your Followers

The biggest issue I see with page owners is that they simply can’t wrap their minds around what people want to see on social media. There is a simple solution if you are in this boat… Ask!

Asking your fans questions is one of the best ways not only to build engagement but to discover what content they are interested in and the new products and services you can sell them. Questions also help you find your customer’s pain points and problems. Not to mention it humanizes your brand. Stop trying to “sell” something or talk down to your audience with complicated info – talk to them like you would in a friendly conversation.

Using A.I. to Write your Posts

I’ve been getting a lot of questions about my thoughts on Artificial Intelligence writing content for social media. If you’re interested in seeing what AI can do, companies like Copy.ai or the best out there, Jarvis AI – can do give them a try! However, if you’re struggling with building an audience or getting them to engage on your current page, I would suggest going a human route first.

Not surprising. But my main complaint of bots writing content is it sounds robotic and is not personalized for humans.

This is why it’s a great idea to explore companies and agencies that offer a full spectrum of services to handle your social media management like:

• Creative Writing

• SEO

• Graphic Design

• Data Analytics

• Target Market Research

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Why Ryan Reynolds Is So Good at Marketing

Sure it helps that he is a funny, handsome, famous actor, but there is more that Ryan Reynolds has to offer besides his pretty face. If you didn’t know; aside from formerly owning Aviation Gin and currently owning Mint Mobile Ryan Reynolds also owns Maximum Effort; his own ad agency. He is the brain and the mouth behind some of the most successful ads for his brands and the brands he represents.

So what can you learn from this marketing guru?

Add Humor To Your Content…Obviously

Here’s the thing… Most business owners take themselves waaaaaay too seriously sometimes. The audience you are trying to attract doesn’t know you yet. Why are you boring them from the jump? Many marketers are so busy churning out marketing campaigns today that they forget to add a bit of humor in them. Ya know…a thing that all living beings enjoy!

Reynolds brings his natural comic sense to his campaigns, of course. Check out the recent video he did to help promote his new movie Red Notice where Reynolds plays an art thief stealing an ancient Egyptian artifact and in a meta act, brings his steal to…The Antique Road Show.

The video is even funnier if you’ve already seen the movie.

He Thinks Like His Customers

To become a successful marketer, you should think like your customer first. This is why hiring out for your marketing can be beneficial because sometimes it’s too hard for a business owner to think of their customer if they can’t picture a person unlike themselves. This is assuming your product or service indeed solves a problem or meets the customer’s needs, of course. Reynolds says that his reputation alone would not be sufficient to market Aviation Gin. Sure, it would help market the drink the first time. But the drink should be good enough to sell itself afterward.

He’s Quick + Gives His Marketing Specialists Room to…well MOVE!

Of course, that comedic timing is helpful in other creative avenues as well! Reynolds’ company is known to be quick in using the current trends to promote its brands. For example, Reynolds cleverly used the controversial Peloton bike ad in 2019 to promote his brand. While Peloton was busy controlling damage caused by its ad, Reynolds created a brilliant spoof using the same lead model, Monica Ruiz, within 75 hours, making it one of the best ads in 2019.

As he claims, “I can turn something around in 36 hours that another company would take weeks to figure out.” Reynolds attributes this quick turnaround to the minimal corporate structure and hierarchy his company has. Reynolds’ office is small and has a few marketers. The company further has an informal culture. This lack of a corporate ladder and bureaucracy removes the need for going back and forth for approvals. It gives his marketers the much-needed freedom to work on ideas and execute campaigns within a short duration.

He’s…Himself

In times when customer trust in brands is declining fast, being authentic in your messaging goes a long way in building that trust back up. Most marketing and advertising campaigns today create hype around a product or service.

However, people have developed dislikes for products and brands with hype; they expect a brand to provide genuine information about the product or service AND BE ya know…HUMAN! They want to buy from brands they can relate to and feel comfortable with.

These are a few key points brands and marketers can adopt while promoting their own things.

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Third-Party Cookies are Dead

Third-Party Cookie in 2022: Everything to know about what it is, why it’s going away, and what’s next…

If you’ve spent any amount of time online, you’ve probably come across cookies daily.
One minute, you’re casually browsing for a new bathing suit then click out of the website before buying. Not long before you’re seeing that product appearing across ALL THE OTHER websites you start visiting.
That experience stems from the third-party cookie, a simple piece of technology that’s had an outsized impact on the advertising industry as we know it today. Now, after years of controversy surrounding the third-party cookie, its days are numbered.

So what is a cookie, exactly? It’s really just a text file that is placed in your browser by a website. It’s sort of like an identifier for…well YOU!

Of course, that definition only scratches the surface. While its origins and the mechanisms that make it work might be simple, the cookie has helped fuel the 455.3 billion digital advertising industry through the 21st century, making it possible for marketers to send personalized—or invasive, depending on who you ask—ads to people based on their browsing behavior.

There’s no denying the third-party cookie has made marketers’ lives easier since its inception. But it’s also come with several drawbacks, some of which have spurred its demise.

Just because you can endlessly target people doesn’t mean they’ll actually buy what’s being sold. Research is mixed as to the effectiveness, and even the relevancy, of targeted ads in influencing users.

Plus, cookies are based on history—where someone has been. Sure, this can help marketers understand where someone might go next, but most people don’t need to be sold on a book they’re already planning to buy, or a hotel room for a vacation they’ve already booked.

All that aside, the biggest problem attached to cookies is that they come with major privacy concerns. The cookie was never designed with privacy in mind. It can be used to capture all sorts of data on you. In the right hands, all of this data can be pretty powerful. 

But fear not, there are many things that are killing the “cookie”.

Consumer Annoyance: Heard about Facebook in the news lately? Simple questions on a Facebook personality test opened up the aperture to a lot of consumers on how your information could be leveraged in negative ways. All from a former president using them to boost $R*#P political ads to unethical marketers watching your everyday choices made on the internet.

GDPR + CCPA: These two pieces of legislation have also contributed to the third-party cookie’s demise.

Chrome Browser: Many browsers are now giving you the option to block cookies, but the real nail in the coffin for the third-party cookie arrived last year. In January 2020, Google said its Chrome web browser would stop supporting the cookie within two years, although the company recently extended the deadline to mid-to-late 2023.

Google: Of course, Google wasn’t just going to stop making money from advertising. In 2019, Chrome rolled out Privacy Sandbox, an initiative to help advertisers reach the customers they want, while maintaining personal privacy for users. One of Google’s proposed replacements for the third-party cookie is “Federated Learning of Cohorts,” or FLoC. Instead of targeting users on an individual level, Google will segment users by interest group—or “cohorts”—based on browsing history. So, even though you might be placed in a cohort of, say, cheeseburger-loving amusement-park enthusiasts, an advertiser would theoretically have a hard time singling you out as one. Cohorts also change each week in response to a person’s browsing behavior.

Marketers, agencies, publishers, and everyone in between are preparing for a mostly cookieless future—and imagining what it might look like.

My Thoughts: 

Some in the industry believe the erasure of third-party cookies will be a good thing for the copywriters and art directors of the world. Why? Without cookies, it will only become harder for marketers to know that someone looked at red lipstick, then serve that person an ad featuring a picture of red lipstick and hope for the best.

In other words, creatives will literally need to get creative if they want to capture attention. I think what this creates is a really awesome opportunity for more data-informed creative. It’s the art of advertising and the art of media coming back. It’s not just about serving an ad to the right person at the right time but making sure the content within that ad is compelling enough to catch someone’s eye.

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How to Get Ready for Holiday Content

Creating for brands’ marketing during the holiday season is a bittersweet experience. It’s one of the industry’s busiest times of the year, while also being one of the most fun and festive! Ready to get in the holiday spirit? Read on to discover five ways to incorporate the holidays into your content strategy!

HOST A GIVEAWAY

There’s no better way to celebrate the season of giving than with a giveaway. These contests are a great way to gain recognition, followers, and business on social media platforms. Our biggest tip when doing this is to collaborate with other brands.

BE FESTIVE AND RELATABLE

If you follow me on Instagram, you know we love a good meme. Find GIFs or iconic photos that relate to your niche and the season (you can find great ones on giphy.com!). Not only is this content entertaining, but it’s also shareable and a great way to reach new audiences. If you’re having trouble creating visuals, source ones that you can repost!

If you’re looking to *add a little bit of spice* (TikTok reference, anyone??), utilize the power of copy! Research puns related to all things holidays: Christmas, snow, elf, Santa, etc. Being punny is a great way to bring a smile to your audience’s face.

SHARE A GIFT GUIDE FEATURING YOUR PRODUCTS

Another festive way to include the holidays in your social media content is by creating a gift guide featuring your products! If you are a skincare brand, for instance, consider creating a gift guide for women filled with products to promote relaxation. You could include a robe, candle, tea, and more! But ultimately remember to include your products in the guide. This is a great way to be “salesy,” while still providing additional value for your audience.

RELEASE A FREEBIE

Gift your audience this year by releasing a valuable freebie that serves their needs. This is a great way to show audience appreciation. The freebie can be about anything and everything, but it’s always extra fun and relevant if it’s timely! Consider creating a content calendar to get them through the end of the year. Your audience will be grateful to have a new resource to add to their collection. Plus, if they find it valuable, they will likely be more open to purchasing another resource from you in the future.

I hope this blog post was helpful for you in getting your content calendar ready for the holidays. If you want to get in touch about your holiday marketing you know where to reach me! Psssst…It’s at hello@unglitch.io.

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I Want to Talk About My Sunday Riley Customer Journey

First off, what is a customer journey…

Customer journey maps clarify, and develop important parts of just that…your customers’ journey. They allow you to stand in the shoes of your customers, enabling you to improve nearly every aspect of their experience. They provide you with the kind of overview to move customers down your sales funnel. Wait… sales funnel…

What is a sales funnel…

Back to Customer Journeys. Why Are They Important?

  1. Shows you how customers are interacting with your business
  2. Gives the brand owner the chance to stop seeing the perspective from the company, but the perspective of the brand through their customer
  3. Highlights what customers need and when they need it at different stages of the sales funnel
  4. Clarifies needs and pain-points of your customers
  5. Clarifies optimization and development priorities

You can see this best with what’s called a Customer Journey Map.

As a matter of fact! I want to talk about the most perfectly detailed customer journey I went on when purchasing from Sunday Riley, a skincare brand. To demonstrate this, let’s go over my Customer Journey Map and furthermore go through the steps to create a Customer Journey Map. I do this with my clients and their eCommerce marketing strategies all the time and trust me, it helps!

Step One: Build Customer Profiles

The data about customers forms the basis of your map. As a result, this data will come from two places: direct feedback and customer analytics. So who am I?

I visited Sunday Riley because I have a new skin issue thanks to a lovely combo of autoimmune issues including dermatomyositis. My skin is dry but not like normal when it’s dry. I exfoliate a ton of dead skin cells a day, moisturize 2x a day, drink 64oz of what a day, and I’ve tried a bunch of products to fix this.

Step Two: Define General Stages

Stage One – Discovery: I visited Sunday Riley because I have a new skin issue thanks to a lovely condition called dermatomyositis. My skin is dry but not like normal when it’s dry. I exfoliate a ton of dead skin cells a day. I moisturize 2x a day, drink 64oz of what a day, and I’ve tried a bunch of products to fix this. Since this started, someone recommended I try Sunday Riley’s Good Genes lactic acid serum.

Stage Two – Research: Before this, I was mixing a concoction of Licorice Root and oil on my face and it helped a little. So I did my research on this product… Besides other great ingredients, Licorice Root is #2 in the ingredient list for Good Genes!

Stage Three – Choose: Now I’ve never tried a Sunday Riley product so when I visited the site I spent a few minutes reading about Good Genes, but then saw that $122 price tag… I clicked away. I don’t want to spend that much without knowing if it works.

Thus a FANTASTIC customer journey begins and Sunday Riley’s eCommerce team kicks into action to reel me back in!

Stage Four – Purchase: I went to a few more products pages to look around. I knew I wanted to try Sunday Riley in general. So I was delighted to find a sample pack.

I purchased the sample pack and waited for my package. It came less than a week later. Even though I only purchased 3 small jars of product to try out, Sunday Riley sent along with my package an equal amount of product samples too.

Ultimately, I got those (3) 0.3oz moisturizers, a 0.17oz sample of U.F.O. Acne Treatment, a 0.17oz of High-Dose Retinoid Serum, and samples packets of various products INCLUDING GOOD GENES.

This means Sunday Riley gave me more than an equal amount of free samples along with my purchase. But Why?

Well…Who am I as Customer Profile?

I clearly am a first-time buyer wanting to try the brand. I spend a lot of time on the website reading about 1-3 products and even added them to my cart. But deleted them before purchase.

Step Three: Attach Goals to Each Stage

Thus, Sunday Riley’s customer journey is now collecting my goals, needs, and desires.

When you do this, consider the most pressing concerns during the stages in Step Two and how to convert me into being a loyal customer. Don’t be afraid of getting your hands dirty when collecting data too. Asking me straight out what I thought of my 3 moisturizers in a follow-up email after my purchase would have been a great step in itself.

But Sunday Riley went above and beyond for this specific customer profile (talked about in Step One) and now I’m hooked!

Step Four: Identify Touchpoints for Each Stage

Many retailers approach this stage too narrowly. It’s essential to account for all possible “touchpoints” in which I’ll interact with your brand as the customer. Ignoring minor channels or interactions will lead to an incomplete customer journey map. So don’t just do this for your website only.

Account for all of the following touchpoints:

  • Word-of-mouth and referrals
  • Outbound marketing channels like online ads, awareness campaigns, and offline advertising
  • Inbound marketing like content, search engine results, and organic social media posts
  • Social media channels
  • Customer support
  • Your website and apps
  • Email
  • Packaging and delivery

Step Five: Identify Moments of Truth

I had two ‘moments of truth’ here. Moments of truth occur when a customer makes an important decision. Mine was when I decided to buy and when I decided to become a loyal customer after a great experience.

Step Six: Identify Drop-Off Points and Goal Completion

Where are customers typically dropping off and ending their journey? Where did I? Before purchasing many higher-priced products. Where are they successfully completing their goals? When did I? When after getting all my samples and trying them I went back to the site and purchased Good Genes.

Step Seven: Get Even More Feedback

Additional feedback can be immensely useful once you’ve started to put together your customer journey. At this stage of the process, you will likely be aware of what was missing in your original customer research, but it doesn’t hurt to ask a customer outright what their feedback is. What’s mine? This blog post (LOL).

Step Eight: Identify Areas for Improvement and “Amplification”

This step is where the customer journey map moves from being an abstract document to a practical tool. So what would this look like with factoring in metrics and emotions of my customer journey with the help of CTA’s (Call-To-Actions) and little nudges the brand did to make me a loyal customer…? Let’s see a customer journey map! Here’s a basic one:

And a closer look at where you and me are visually right now:

In the End…

Using your customer journey map as an aid for idea generation and really realizing what is going on in the purchasing process for your customers. When you think this way, you’ll make much more sales. So how do you create your own Customer Journey Map for your brand?

Because customer journey mapping tools are essentially diagram-creation apps, they tend to be relatively inexpensive. You should consider investing in one if you haven’t already. The best out there is the Salesforce Journey Planner. If you want to go a free route and DIY yourself you can use HubSpot’s templates.

But if you’ve gotten to the end of this post and are thinking “Where the Hell do I start!?”. There is also another option for creating a Customer Journey Map… Unglitch.io! Get in touch today and we can strategize a custom map for your brand to help you boost sales ASAP!

In the meantime, I’ll be over here obsessively touching my new, soft, happy face!


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Choose Your Wholesale Beauty eCommerce Products Carefully

Business Strategy, SEO, + Competing w/ Other Brands

Choosing brands to buy wholesale from is no easy task! Pick carefully! Because while it may be tempting to buy products you like or are trending — you need to think of a bigger picture. Let’s dive in!

Choose a Wholesale Resource

The easiest way to avoid mishaps from the jump is using Faire to pick the products you want to stock your online store with. I can even refer you to unlock bigger discounts since so many of my clients use this wonderful platform! Say I want to stock my store with different loofahs! I can find them on the website:

With Faire, you can find UNIQUE products to promote and sell on your web store. Faire will tell me products that have a “High Sell-Through” rate and are good investments. Each product on the platform is unique and the majority of the brands that sell their products wholesale on here for you to make sales and they do not compete with your website… Wait…what!? Brands are competing with my website?

Choose the Right Brand

Now don’t just think Faire will do ALL the work for you! It’s best to pick a brand that has an honest wholesale strategy in which their website does not compete on Google with their wholesalers. Because SEO is a fickle b!*@% when it comes to popular beauty products you want to sell you need to do some market research on what your target market is buying, what adheres to your own brand, and a brand that isn’t in a million online stores. Brands want to make sales of course! But if they tell you you’ll make sales with their products

Let’s see an example…

An example I have now seen 596,230,496 times since 2020…

Think About SEO

Babe Lash is even on Faire, but they are selling everywhere else too. You want to know their top wholesalers? Amazon! Sally Beauty! Walmart! They also do a lof of marketing and SEO work to also be the main seller of their products on their own website.

So say you choose Babe Lash without doing research that your clients might like these high-end expensive mascaras. You also did not do a quick google search pretending to look for Babe Lash before your stocked your inventory with Babe Lash. Now you’re stuck with a ton of expensive mascara that no one is buying because you will never rank on Google as a seller of this product.

In order for someone to buy this product on your website you have to do A LOT of promoting on your social media telling them where to buy it and why to buy it from you. Which to be fair, you should be doing anyway. But also to be fair…why would anyone buy it from you when they can get it from the brand themselves…? The answer. There is no reason to buy from you. So to Babe Lash’s delight — you’ve now helped promote a product and Babe Lash didn’t pay you a dime for that work. In fact! You paid to promote it by buying it wholesale! Win for Babe Lash. Now this is a the strategy of most MLM (blog rant for another day…).

So what should you do instead…

Hire Unglitch.io…or DIY!

Some Tips…

Use Faire…trust me! Avoid places like Alibaba/Ali Express or SHEIN to buy over-seas cheap products. Other people are doing this as well and consumers are on to them!

If not using Faire, try to find unique brands on Etsy and build a wholesale relationship with them.

Ask yourself these questions when you see a product you might want to add to your store:

• Does the product adhere to MY brand guidelines? Ex. If you are a vegan-only beauty business, do not sell collagen products. Check out FrogFuel’s Why You Can’t Find Vegan Collagen

• Is the product solving an issue? It’s easier to market a product from an up-and-coming brand that is destined to succeed. What does your target market have their eye one. Ex. With Gen X leading the way in buying more zero-waste, eco-friendly, diverse, and lgctq-friendly brands — these products will begin to sell more in coming years.

• Is the product’s brand getting good press? If I was an esthetician today and was to pick my first product to add to my store I’d start looking at new brands in the press. Ex. 42 Black-Owned Beauty Brands to Support Now and Always

But if you want to dive deeper into true market research, customer journeys, and more – reach out to Jacquelyn at hello@unglitch.io today!

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How to Edit Your Photos for Instagram

Did you know that Instagram users will decide within 3 seconds of visiting your profile if they are going to follow you or not? Your feed is a key component of your profile, which means the layout and editing of your photos can have a major impact on a user’s decision to follow you and somewhere down the line of a customer journey; buy from you!

One way to curate a cohesive and aesthetically pleasing grid is to edit your photos for Instagram consistently. This could require establishing a few presets (or filters) to overlay on top of all of your photos prior to posting. Will you opt for a bright and colorful feed? Dark and moody? Light and neutral? Find a few filters that match the “theme” or “vibe” you’re going for and stick to them!

Always stick to the same color scheme no matter what. Don’t get crazy with wild photos and wild colors that don’t match the aesthetic of your brand colors.

Here’s Why Cohesive Editing Matters

  • It makes the layout of your grid visually appealing, which can attract more followers
  • Consistent content builds trust with your audience as they know what they can expect from you
  • Editing makes your posts and brand recognizable

If those benefits aren’t reason enough to consider investing time into your content, consider this: a picture is worth a thousand words. High-quality imagery communicates to your digital audience that your products and services are likely high quality too. Now onto the editing tips…

My Top Editing Tips

DON’T OVERDO IT

Heavy and overly saturated Instagram filters are OUT! Lately, most brands and influencers have been opting for softer and more natural filters. 

Regardless of what “everyone else is doing” take some time to determine what best reflects your brand.

PICK A “THEME” AND STICK TO IT

Whether you prefer light & bright or dark & moody, pick a theme you like and stick to it! This will ensure a cohesive feed.

PREVIEW THE PHOTO ON YOUR GRID PRIOR TO POSTING

I prefer to do this in Adobe Illustrator, but for the non-creative; you can just pop into Canva, upload your future post images and drag them onto a 3×3 grid. This will allow you to visualize how the photo will look in your feed before publishing. Take note of how it looks in comparison to the other photos around it. Is the editing too light? Too dark? Way too colorful? Do the images seem dull? Adjust as needed!

Now that you know the importance of editing feed posts and our top tips, let’s get into HOW to actually edit photos for Instagram. Here are a few of our favorite apps:

Favorite Apps

  • Lightroom
    • This application was rated a favorite among the homies at HMS! If you’ve seen some of your favorite creators selling presets, this is the app they were made for. We love this platform because the photo editing possibilities are endless!
  • ColourTone
    • Our copywriter Dominique’s personal favorite. Just like Tezza, this app comes with pre-made filters for you to easily toss on and beautify any photo or video.
  • VSCO
    • This app is an OG. If you’re looking for an easy-to-use editing tool that does the job, consider this app your answer.

A handy guide (for now – remember Instagram makes changes every few months to mess with us!) for how large to make these photos or graphics. Click to Download Infographic.

And as always, if you’re a busy little bee or overwhelmed with the creative aspect of this; get a hold of Jacquelyn anytime to work on not only your photo editing, graphics, but Instagram marketing growth as well.

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How 360° Product Photos Can Elevate Your Online Store

Brands and retailers are adding 360° product imagery to their sites every day and increasing online conversions by as much as 47%. If Google Trends is any indication, interest in 360-product photography peaked more than 15 years ago. The idea then (and now) is to replicate the brick-and-mortar environment where customers can see and handle a given item.

In the last ten years, we saw reports suggesting from 5 percent to 40 percent increase in sales with the adoption of 360 product views,” said Dimitri Bir, founder of Webrotate 360, which makes agencies who provide 360-degree product images to their clients a gold mine of a resource.


3 Brands That Are Owning 360 Spin Product Photography

Apple: If you’re on Team Apple and have shopped for a new cell phone in the last 2 years you’ve realized that their site is more fun and dynamic now more than ever to shop on. Especially when viewing the new iPhone as it spins in almost section of the product page.

Rolex: A new watch isn’t usually a big deal. But for most, a Rolex is a once-in-a-lifetime purchase. Obviously, you’re going to want to see it before you buy it. Rolex doesn’t just give users a nice view of their luxury watches. They provide a beautiful 360 viewing experience that’s as much a work of art as the jewelry it depicts. 

BMW: The first car brand to adopt 360° product imagery surely set a high bar for every other car company when they started allowing online viewers to spin the car around in any direction and even take a virtual 360° tour of the interior.

What about your not-so-well-known eCommerce boutique?

Staying competitive in the online retail landscape is harder than ever after the pandemic and many retailers were forced to go 100% online. If you sell similar products to 1000’s of other businesses how can you give your shoppers a better customer journey than your competitors?

We hear a lot about engagement these days. It seems like it’s a buzzword that’s everywhere. And there’s a reason for it. Customer engagement can be a huge benefit to your business. Customer engagement is about encouraging your customers to interact and share in the experiences you create for them as a business and a brand. So let me them experience your products.

Delivering the next best thing to a showroom experience by allowing shoppers to virtually “pick up” and spin the product around and even “lean” in (zoom) on a product’s fine details as if they were holding it in their hands can rapidly take a prospect from being lukewarm to a new client. In today’s highly competitive world, you will never get a second chance to make a lasting first impression. 360° product photography is an effective aid in convincing your buyers of product quality and authenticity, increasing trust, breaking down barriers, building brand loyalty, and ultimately increasing conversions and revenue.

Currently, Unglitch.io offers 360° Product Photography (as well as stop motion graphics) for our clients. Want to see what we can do? Click here.

Digital-Gurus

Top 10 Other Digital Gurus That Inspire Me

#1. The Futur

I cannot express how much The Futur has changed my life and how I run my business. If you are a graphic designer or web developer you HAVE to start watching them on YouTube now! CEO, Chris Do goes over fantastic tips on pricing, sales, getting leads, and everything you didn’t learn in college or design school. All the things that creatives hate doing in their business he gives course info out for free that honestly would cost you $1000s of elsewhere!

#2. Charisma on Command

Now I don’t care what industry you are in; everyone needs to watch a least a few videos from Charisma on Command. No matter who you are or how much you’ve achieved, everyone can benefit from taking their charisma to the next level. I’ve loved it through the years as it helps this introvert with sales and pitches…my least favorite thing about my creative business. They have popular videos such as How to Be Charming Without Trying and How To Stand Up For Yourself Without Being A Jerk. Check them out!

#3. Justina Blakeney

I find Justina Blakeney so inspiring. She is the founder and creative director of the home décor brand, Jungalow®, and the author of The New Bohemians book series. Her creativity, confidence, and joy are contagious. Not to mention I would love a house full of her decor and her art as wallpaper!

#4. Sorelle Amore

Sorelle Amore is an Australian/Polish photographer living in Iceland — best-selling author, YouTuber, and recently an ethical investor. Her course: Advanced Selfie University is crucial if you are trying to organically market yourself with beautiful photos but don’t want to hire dozens of sessions from a pro photographer. She has traveled to so many places as a digital nomad and her success story is very inspiring. Sorelle’s personal YouTube channel is great, but for all those reading I would highly suggest her new Sorelle Amore Finance channel. She goes over some great finance tips for solopreneurs like off-shoring, saving smarter, and many more things that are fascinating.

#5. Jona Jinton

Another Sweedish digital creator with the same vibe a Sorelle Amore is Jona Jinton. Jona is a photographer and singer and her videos are downright meditation sessions as she highlights her minimalist lifestyle in Sweeden and photography tips with stunning footage and relaxing music.

#6. Baumgartner Restoration

Now this one is purely a personal preference for entertainment and relaxation. Baumgartner Restoration is a YouTube channel that showcases the painting restoration process. In high school, I couldn’t decide whether to be a graphic designer or art curator. At the time I went with the most lucrative career path as art curator positions were few and far between. The museum snob in me still longs to work for The Smithsonian or The Metropolitan Museum of Art, however. His content is purely a relaxation enjoyment for me!

#7. Christine McConnell

If you’re a horror-nut like me who also likes to DIY as many crafts and projects as possible you’ll enjoy Christine McConnell either on Patreon or YouTube. She’s a baker, crafter, artist, actress, and creator that you may have caught on Netflix’s The Curious Creations of Christine McConnell. I love her vintage lifestyle. She’s like your grandmother who loves all things 1950’s and haunted houses!

#8. Bailey Sarian

Another content creator that is specific to those who love true crime and makeup is Bailey Sarian! In just 1 year she sky-rocketed as the top YouTube creator of 2021. Her Murder Mystery and Makeup series is a hit and she recently released a new show called Dark History that chronicles that dark true crime history that we never learned in school.

 

#9. Christy Gior

For all the mommies out there, Christy Gior is a great YouTube channel to watch! This might be a little “inside baseball” but as someone who is very interested in adopting one day, I can’t get enough of her sweet and honest chronicles of her family’s life as a foster mommy and adopting mom.

#10. Tony Robbins

Now, of course, I can’t make this list and not include Tony Robbins. He has inspired us through his life coaching for decades, but honestly — he is a great content creator for business owners. Any issue that you to become inspired for, he’s your guy!