How to Edit Your Photos for Instagram

Did you know that Instagram users will decide within 3 seconds of visiting your profile if they are going to follow you or not? Your feed is a key component of your profile, which means the layout and editing of your photos can have a major impact on a user’s decision to follow you and somewhere down the line of a customer journey; buy from you!

One way to curate a cohesive and aesthetically pleasing grid is to edit your photos for Instagram consistently. This could require establishing a few presets (or filters) to overlay on top of all of your photos prior to posting. Will you opt for a bright and colorful feed? Dark and moody? Light and neutral? Find a few filters that match the “theme” or “vibe” you’re going for and stick to them!

Always stick to the same color scheme no matter what. Don’t get crazy with wild photos and wild colors that don’t match the aesthetic of your brand colors.

Here’s Why Cohesive Editing Matters

  • It makes the layout of your grid visually appealing, which can attract more followers
  • Consistent content builds trust with your audience as they know what they can expect from you
  • Editing makes your posts and brand recognizable

If those benefits aren’t reason enough to consider investing time into your content, consider this: a picture is worth a thousand words. High-quality imagery communicates to your digital audience that your products and services are likely high quality too. Now onto the editing tips…

My Top Editing Tips


Heavy and overly saturated Instagram filters are OUT! Lately, most brands and influencers have been opting for softer and more natural filters. 

Regardless of what “everyone else is doing” take some time to determine what best reflects your brand.


Whether you prefer light & bright or dark & moody, pick a theme you like and stick to it! This will ensure a cohesive feed.


I prefer to do this in Adobe Illustrator, but for the non-creative; you can just pop into Canva, upload your future post images and drag them onto a 3×3 grid. This will allow you to visualize how the photo will look in your feed before publishing. Take note of how it looks in comparison to the other photos around it. Is the editing too light? Too dark? Way too colorful? Do the images seem dull? Adjust as needed!

Now that you know the importance of editing feed posts and our top tips, let’s get into HOW to actually edit photos for Instagram. Here are a few of our favorite apps:

Favorite Apps

  • Lightroom
    • This application was rated a favorite among the homies at HMS! If you’ve seen some of your favorite creators selling presets, this is the app they were made for. We love this platform because the photo editing possibilities are endless!
  • ColourTone
    • Our copywriter Dominique’s personal favorite. Just like Tezza, this app comes with pre-made filters for you to easily toss on and beautify any photo or video.
  • VSCO
    • This app is an OG. If you’re looking for an easy-to-use editing tool that does the job, consider this app your answer.

A handy guide (for now – remember Instagram makes changes every few months to mess with us!) for how large to make these photos or graphics. Click to Download Infographic.

And as always, if you’re a busy little bee or overwhelmed with the creative aspect of this; get a hold of Jacquelyn anytime to work on not only your photo editing, graphics, but Instagram marketing growth as well.


How 360° Product Photos Can Elevate Your Online Store

Brands and retailers are adding 360° product imagery to their sites every day and increasing online conversions by as much as 47%. If Google Trends is any indication, interest in 360-product photography peaked more than 15 years ago. The idea then (and now) is to replicate the brick-and-mortar environment where customers can see and handle a given item.

In the last ten years, we saw reports suggesting from 5 percent to 40 percent increase in sales with the adoption of 360 product views,” said Dimitri Bir, founder of Webrotate 360, which makes agencies who provide 360-degree product images to their clients a gold mine of a resource.

3 Brands That Are Owning 360 Spin Product Photography

Apple: If you’re on Team Apple and have shopped for a new cell phone in the last 2 years you’ve realized that their site is more fun and dynamic now more than ever to shop on. Especially when viewing the new iPhone as it spins in almost section of the product page.

Rolex: A new watch isn’t usually a big deal. But for most, a Rolex is a once-in-a-lifetime purchase. Obviously, you’re going to want to see it before you buy it. Rolex doesn’t just give users a nice view of their luxury watches. They provide a beautiful 360 viewing experience that’s as much a work of art as the jewelry it depicts. 

BMW: The first car brand to adopt 360° product imagery surely set a high bar for every other car company when they started allowing online viewers to spin the car around in any direction and even take a virtual 360° tour of the interior.

What about your not-so-well-known eCommerce boutique?

Staying competitive in the online retail landscape is harder than ever after the pandemic and many retailers were forced to go 100% online. If you sell similar products to 1000’s of other businesses how can you give your shoppers a better customer journey than your competitors?

We hear a lot about engagement these days. It seems like it’s a buzzword that’s everywhere. And there’s a reason for it. Customer engagement can be a huge benefit to your business. Customer engagement is about encouraging your customers to interact and share in the experiences you create for them as a business and a brand. So let me them experience your products.

Delivering the next best thing to a showroom experience by allowing shoppers to virtually “pick up” and spin the product around and even “lean” in (zoom) on a product’s fine details as if they were holding it in their hands can rapidly take a prospect from being lukewarm to a new client. In today’s highly competitive world, you will never get a second chance to make a lasting first impression. 360° product photography is an effective aid in convincing your buyers of product quality and authenticity, increasing trust, breaking down barriers, building brand loyalty, and ultimately increasing conversions and revenue.

Currently, offers 360° Product Photography (as well as stop motion graphics) for our clients. Want to see what we can do? Click here.