A succinct strategy will help your brand tackle its goals with a sense of purpose.
That’s why I’ve put together a comprehensive guide to creating a social media marketing plan from scratch.
Set goals that make sense for your brand
Let’s kick things off with a quick question: “What do you want from social media, anyway? Social media strategy planning starts with your goals.
Increase brand awareness. Gone is the day of SELL! SELL! SELL! Now it’s about getting your name out there. To create authentic and lasting brand awareness, avoid solely publishing promotional posts. Instead, focus on content that emphasizes your personality and values first.
Generate leads and sales. Whether online or in-store, followers aren’t going to make social purchases by accident. For example, are you about alerting customers about new products and promos? Are you not providing your clientele with promos or discounts? Well, that’s another issue to tackle all together… Better start doing that.
Grow your brand’s audience. Bringing new followers into the fold means finding ways to introduce your brand to folks who haven’t heard of you before.
Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases, or hashtags. Having a pulse on these conversations helps you reach your core audience much faster.
Boost community engagement. Explore ways to grab the attention of your current followers. This means experimenting with messaging and content. Pay attention to your viewers and their interests. Reach them that way.
Even something as simple as asking a question can increase your engagement rate. Your customers can be your best cheerleaders, but only if you’re giving them something to do.
Drive traffic to your site. Simple enough. If you’re laser-focused on generating leads or traffic to your website, social media can make it happen. Whether through promotional posts or social ads, keeping an eye on conversions and URL clicks can help you better determine your ROI from social media.
When in doubt, keep your social media marketing strategy simple rather than muddling it with too many objectives that might distract you. Pick one or two and stick with ’em.
Now it’s time to create engaging content based on these strategies. Still have no clue where to start? Unglitch.io is here for you! Unglitch.io offers 1-Month social media takeovers that go overs your strategy, a 1-month content calendar, unique graphics, and more – learn more on the Marketing tab!