Wordpress-Featured-Image

Will A Coding Bootcamp Get You A Job?

When considering whether to attend a coding bootcamp or not, you want to know if it will actually result in a job or not. After all, this is the principal reason for which people go. It wouldn’t make sense to attend a bootcamp if it wasn’t going to result in a job opportunity.

So how can you know? What is the likelihood? Should you attend a coding bootcamp?

In this article, we will review the stats, examine the facts and give an answer to all your questions.

What Is The Success Rate?

Though we cannot speak for every single bootcamp and every single applicant, examining the statistics of those who have attended coding bootcamps and those that have gotten work afterwards gives you a good idea of if it is worth it or not.

Some Bootcamps have 90% of their graduates getting related employment within 6 months of completion. Others claim 86% and 79% employment rates. As a rough estimate, you then have a 79-90% chance of employment after attending a coding bootcamp. That’s a pretty decent percentage.

However, all this data is from the boot camps themselves. So to ensure reliability we also want to check elsewhere. The Council In Integrity In Results Reporting collected data from 46 coding bootcamps in 2019 and determined that on average there was a 79% success rate of finding work within 180 days of completing the coding bootcamp. 

You also have to consider that this gives you a 21% chance of not finding work but as far as figures go, it’s pretty good. If you really want it and you work hard for it, chances are you will likely be able to find a job afterward.

What Kind Of Work Will You Get?

Coding Bootcamps are not all the same. They vary in what they teach and therefore the job you get afterward can also vary depending on which one you attend. Most of them usually help you to learn more in the fields of software engineering, data sciences, website development, IT security, and user interfaces. 

Each of these different fields can take you down different career paths and to different types of employers. If you are searching for work after the bootcamp and you are not sure what to look for, here are some of the most common jobs that a coding bootcamp can lead to…

  • Software Product Manager
  • UI/UX Designer
  • Data Analyst
  • Data Scientist
  • Full Stack Web Developer
  • Front End Web Developer
  • Back End Web Developer
  • Junior Developer
  • Software Developer
  • Software Engineer

Conclusion

Attending a coding bootcamp is a good way to open up the path to a variety of other jobs. However, like everything, there is no 100% guarantee that you will get work. That being said, the statistics show that you have a good chance and if you really apply yourself and give it your best we believe that you can achieve success.

Find the right bootcamp for you and make sure that you use the career resources that the bootcamp offers you. 

Third-Party-Cookies-Are-Dead

Third-Party Cookies are Dead

Third-Party Cookie in 2022: Everything to know about what it is, why it’s going away, and what’s next…

If you’ve spent any amount of time online, you’ve probably come across cookies daily.
One minute, you’re casually browsing for a new bathing suit then click out of the website before buying. Not long before you’re seeing that product appearing across ALL THE OTHER websites you start visiting.
That experience stems from the third-party cookie, a simple piece of technology that’s had an outsized impact on the advertising industry as we know it today. Now, after years of controversy surrounding the third-party cookie, its days are numbered.

So what is a cookie, exactly? It’s really just a text file that is placed in your browser by a website. It’s sort of like an identifier for…well YOU!

Of course, that definition only scratches the surface. While its origins and the mechanisms that make it work might be simple, the cookie has helped fuel the 455.3 billion digital advertising industry through the 21st century, making it possible for marketers to send personalized—or invasive, depending on who you ask—ads to people based on their browsing behavior.

There’s no denying the third-party cookie has made marketers’ lives easier since its inception. But it’s also come with several drawbacks, some of which have spurred its demise.

Just because you can endlessly target people doesn’t mean they’ll actually buy what’s being sold. Research is mixed as to the effectiveness, and even the relevancy, of targeted ads in influencing users.

Plus, cookies are based on history—where someone has been. Sure, this can help marketers understand where someone might go next, but most people don’t need to be sold on a book they’re already planning to buy, or a hotel room for a vacation they’ve already booked.

All that aside, the biggest problem attached to cookies is that they come with major privacy concerns. The cookie was never designed with privacy in mind. It can be used to capture all sorts of data on you. In the right hands, all of this data can be pretty powerful. 

But fear not, there are many things that are killing the “cookie”.

Consumer Annoyance: Heard about Facebook in the news lately? Simple questions on a Facebook personality test opened up the aperture to a lot of consumers on how your information could be leveraged in negative ways. All from a former president using them to boost $R*#P political ads to unethical marketers watching your everyday choices made on the internet.

GDPR + CCPA: These two pieces of legislation have also contributed to the third-party cookie’s demise.

Chrome Browser: Many browsers are now giving you the option to block cookies, but the real nail in the coffin for the third-party cookie arrived last year. In January 2020, Google said its Chrome web browser would stop supporting the cookie within two years, although the company recently extended the deadline to mid-to-late 2023.

Google: Of course, Google wasn’t just going to stop making money from advertising. In 2019, Chrome rolled out Privacy Sandbox, an initiative to help advertisers reach the customers they want, while maintaining personal privacy for users. One of Google’s proposed replacements for the third-party cookie is “Federated Learning of Cohorts,” or FLoC. Instead of targeting users on an individual level, Google will segment users by interest group—or “cohorts”—based on browsing history. So, even though you might be placed in a cohort of, say, cheeseburger-loving amusement-park enthusiasts, an advertiser would theoretically have a hard time singling you out as one. Cohorts also change each week in response to a person’s browsing behavior.

Marketers, agencies, publishers, and everyone in between are preparing for a mostly cookieless future—and imagining what it might look like.

My Thoughts: 

Some in the industry believe the erasure of third-party cookies will be a good thing for the copywriters and art directors of the world. Why? Without cookies, it will only become harder for marketers to know that someone looked at red lipstick, then serve that person an ad featuring a picture of red lipstick and hope for the best.

In other words, creatives will literally need to get creative if they want to capture attention. I think what this creates is a really awesome opportunity for more data-informed creative. It’s the art of advertising and the art of media coming back. It’s not just about serving an ad to the right person at the right time but making sure the content within that ad is compelling enough to catch someone’s eye.

sunary-riley-customer-journey

I Want to Talk About My Sunday Riley Customer Journey

First off, what is a customer journey…

Customer journey maps clarify, and develop important parts of just that…your customers’ journey. They allow you to stand in the shoes of your customers, enabling you to improve nearly every aspect of their experience. They provide you with the kind of overview to move customers down your sales funnel. Wait… sales funnel…

What is a sales funnel…

Back to Customer Journeys. Why Are They Important?

  1. Shows you how customers are interacting with your business
  2. Gives the brand owner the chance to stop seeing the perspective from the company, but the perspective of the brand through their customer
  3. Highlights what customers need and when they need it at different stages of the sales funnel
  4. Clarifies needs and pain-points of your customers
  5. Clarifies optimization and development priorities

You can see this best with what’s called a Customer Journey Map.

As a matter of fact! I want to talk about the most perfectly detailed customer journey I went on when purchasing from Sunday Riley, a skincare brand. To demonstrate this, let’s go over my Customer Journey Map and furthermore go through the steps to create a Customer Journey Map. I do this with my clients and their eCommerce marketing strategies all the time and trust me, it helps!

Step One: Build Customer Profiles

The data about customers forms the basis of your map. As a result, this data will come from two places: direct feedback and customer analytics. So who am I?

I visited Sunday Riley because I have a new skin issue thanks to a lovely combo of autoimmune issues including dermatomyositis. My skin is dry but not like normal when it’s dry. I exfoliate a ton of dead skin cells a day, moisturize 2x a day, drink 64oz of what a day, and I’ve tried a bunch of products to fix this.

Step Two: Define General Stages

Stage One – Discovery: I visited Sunday Riley because I have a new skin issue thanks to a lovely condition called dermatomyositis. My skin is dry but not like normal when it’s dry. I exfoliate a ton of dead skin cells a day. I moisturize 2x a day, drink 64oz of what a day, and I’ve tried a bunch of products to fix this. Since this started, someone recommended I try Sunday Riley’s Good Genes lactic acid serum.

Stage Two – Research: Before this, I was mixing a concoction of Licorice Root and oil on my face and it helped a little. So I did my research on this product… Besides other great ingredients, Licorice Root is #2 in the ingredient list for Good Genes!

Stage Three – Choose: Now I’ve never tried a Sunday Riley product so when I visited the site I spent a few minutes reading about Good Genes, but then saw that $122 price tag… I clicked away. I don’t want to spend that much without knowing if it works.

Thus a FANTASTIC customer journey begins and Sunday Riley’s eCommerce team kicks into action to reel me back in!

Stage Four – Purchase: I went to a few more products pages to look around. I knew I wanted to try Sunday Riley in general. So I was delighted to find a sample pack.

I purchased the sample pack and waited for my package. It came less than a week later. Even though I only purchased 3 small jars of product to try out, Sunday Riley sent along with my package an equal amount of product samples too.

Ultimately, I got those (3) 0.3oz moisturizers, a 0.17oz sample of U.F.O. Acne Treatment, a 0.17oz of High-Dose Retinoid Serum, and samples packets of various products INCLUDING GOOD GENES.

This means Sunday Riley gave me more than an equal amount of free samples along with my purchase. But Why?

Well…Who am I as Customer Profile?

I clearly am a first-time buyer wanting to try the brand. I spend a lot of time on the website reading about 1-3 products and even added them to my cart. But deleted them before purchase.

Step Three: Attach Goals to Each Stage

Thus, Sunday Riley’s customer journey is now collecting my goals, needs, and desires.

When you do this, consider the most pressing concerns during the stages in Step Two and how to convert me into being a loyal customer. Don’t be afraid of getting your hands dirty when collecting data too. Asking me straight out what I thought of my 3 moisturizers in a follow-up email after my purchase would have been a great step in itself.

But Sunday Riley went above and beyond for this specific customer profile (talked about in Step One) and now I’m hooked!

Step Four: Identify Touchpoints for Each Stage

Many retailers approach this stage too narrowly. It’s essential to account for all possible “touchpoints” in which I’ll interact with your brand as the customer. Ignoring minor channels or interactions will lead to an incomplete customer journey map. So don’t just do this for your website only.

Account for all of the following touchpoints:

  • Word-of-mouth and referrals
  • Outbound marketing channels like online ads, awareness campaigns, and offline advertising
  • Inbound marketing like content, search engine results, and organic social media posts
  • Social media channels
  • Customer support
  • Your website and apps
  • Email
  • Packaging and delivery

Step Five: Identify Moments of Truth

I had two ‘moments of truth’ here. Moments of truth occur when a customer makes an important decision. Mine was when I decided to buy and when I decided to become a loyal customer after a great experience.

Step Six: Identify Drop-Off Points and Goal Completion

Where are customers typically dropping off and ending their journey? Where did I? Before purchasing many higher-priced products. Where are they successfully completing their goals? When did I? When after getting all my samples and trying them I went back to the site and purchased Good Genes.

Step Seven: Get Even More Feedback

Additional feedback can be immensely useful once you’ve started to put together your customer journey. At this stage of the process, you will likely be aware of what was missing in your original customer research, but it doesn’t hurt to ask a customer outright what their feedback is. What’s mine? This blog post (LOL).

Step Eight: Identify Areas for Improvement and “Amplification”

This step is where the customer journey map moves from being an abstract document to a practical tool. So what would this look like with factoring in metrics and emotions of my customer journey with the help of CTA’s (Call-To-Actions) and little nudges the brand did to make me a loyal customer…? Let’s see a customer journey map! Here’s a basic one:

And a closer look at where you and me are visually right now:

In the End…

Using your customer journey map as an aid for idea generation and really realizing what is going on in the purchasing process for your customers. When you think this way, you’ll make much more sales. So how do you create your own Customer Journey Map for your brand?

Because customer journey mapping tools are essentially diagram-creation apps, they tend to be relatively inexpensive. You should consider investing in one if you haven’t already. The best out there is the Salesforce Journey Planner. If you want to go a free route and DIY yourself you can use HubSpot’s templates.

But if you’ve gotten to the end of this post and are thinking “Where the Hell do I start!?”. There is also another option for creating a Customer Journey Map… Unglitch.io! Get in touch today and we can strategize a custom map for your brand to help you boost sales ASAP!

In the meantime, I’ll be over here obsessively touching my new, soft, happy face!


Wordpress-Featured-Image

5 Ways to Overcome Blog Post Writer’s Block

So I as I sit here coming up with the monthly content calendar for blog posts…I’m just dazing off into the distance because I have….dun dun dun…writer’s block…

Most of us write and create our blog posts to flaunt our creativity or knowledge and get praised, right? So what happens when we encounter writer’s block for the creative content we want our readers to enjoy? How do we overcome writer’s block?

1. Free Write

Randomly start scribbling whatever comes to your mind on the paper, it would help you to overcome your fear and insecurities and would surely unlock your inner creativity in the process.

2. Skip the introduction

Just start writing the main part of your blog, leave the rest for the last cause writing the body is easier than writing the introduction for your blog posts.

3. Do something full of adrenaline or…take a shower

Run, exercise, swim, play football or basketball, walk in a park, or anything cause it is scientifically proven that the exercise requiring adrenaline which proves to be the best for your mental as well as physical health will encourage your creative thinking. Funny enough, my best ideas for blog posts always come when I’m in the shower. I have a dry erase board in the bathroom within reach for this reason!

4. Read the comments of your previous blog posts

If you are already a published blogger, just go through the comments of your previous blogs where your admirers praised you and get back your confidence to create something impressive in your current blog. If commentators left questions answer them in the next blog post. Find what works for you from the above and stick to it.

5. Listen to Music

I find my inner calmness in listening to music and I guess concentrating on my favorite music or band, helps me to get back on the writing track.

How-You-Can-Use-360°-Photography-for-your-eCommerce-Store

How You Can Use 360° Photography for your eCommerce Store

Let’s go over how you can use 360° Photography product photos in your online store!

360 product photographer wisconsin

Why Use 360-Degree Images on Your Website

This would enable visitors to rotate the product around to see it from every angle. It’s safe to say that 360-degree or interactive pictures on a website are something of a novelty unless you’re frequently visiting sites within certain niches. However, this isn’t due to a lack of support in modern browsers.

You might not know that regular file types such as JPEG or PNG work perfectly for panoramic or 360-degree images. The two main differences between 360-degree images and “regular” ones are:

  • Resolution. As you might expect, 360-degree images use drastically different resolutions than regular pictures.
  • Lack of interactivity. With a normal PNG or JPEG, you can’t “move” the image around to see new parts of it.

WordPress

Of course, most professional developers love WordPress because there are no limits on what you can create website-wise. To add 360° spinning product images. The best way to do this is:

Using the Algori 360 Image Plugin for WordPress – This is a free plugin that supports VR (virtual reality). Algori 360 adds a new block to the block editor. You simply upload your 3D image to this block. Note: You can’t use this plugin with the classic editor. Also, you can only add one 360° image per page. First, you need to install and activate the Algori 360 plugin. Upon activation, simply edit any existing post or page or create a new one.

360 photographer wausau wi

Shopify

The best plugin to use for adding your 360° product photographs to your Shopify website, is Magic360. You can learn how to do so here. Like all extra features for your Shopify eCommerce website, you will have to pay for this plugin. Currently, the plugin costs a one-time payment of $169 to use the app on your website.

Other CMS Platforms

Weeby – You will need to use Sirv to house your 360° photos and then add them to your Weebly store. Thanks to Square, you can add your product photos for free! See the full instructions here.

Wix – Again using Sirv, you can add your spinning 360° photos to your Wix site.

GoDaddy Website Builder – Since GoDaddy Website Builder is a limited platform designed for beginners to be able to quickly and easily put up a basic website, it currently does not support 360° photos for products. 

Need someone to photograph your products and make them spin!? Unglitch.io is offering this service – feel free to see the pricing here. With the technology and the apps that Unglitch.io uses you get seamless product photography at every angle – don’t want to monkey with adding each image to your website — Unglitch.io can also help with that. Get in touch if you want to chat more!