When we talk about web content writing what exactly do we mean?
Recently I got the chance to design and develop for a great blog community and soon to be an online retail shop, Plum Nation.
This uplifting and knowledge-packed source founded by 2x cancer survivor and her nutritional business partner goes through the many different fruits and veggies and their nutritional properties that combat things like cancer, depression, IBS, high blood pressure, diabetes, and so much more.
While they had all the info for their blog posts, they had no idea where to start in terms of writing it for the site or adding value to the content’s SEO. So here are some good tips/rules for writing great web content if you are struggling with that too. Whether it’s for a blog or just general content on your site, this is a must-read for anyone having trouble understanding how it all works.
1. START WITH KEYWORD RESEARCH
For SEO purposes it’s essential to jam-pack your blog posts and website content with keywords that people are Googling. Now some people spend thousands of dollars on Google AdWords to drive more traffic to their websites when the right content can get the same amount of visitors at no extra cost.
Keyword-rich posts in blogs as well are a factor as you want people to find your post and share it on social media; piquing interest in your business.
2. DON’T OVER-DO IT THOUGH
While dropping keywords here and there in the copy of blogs and web content is #1, don’t over-do it. I don’t know how many times I’ve seen small firms who advertise that they do both design, development, and SEO and see SEO as the all-powerful tier of that web project that overdoes it with keyword after the keyword in a sentence turning a sentence into almost jibberish.
A side note of this rule is spelling. While the majority of the population googling something is not spelling it correctly and waiting for Google to auto-correct their spelling – this does not mean the keywords you add to your copy include both the correct spelling and incorrect.
3. CATER TO THE READER, NOT YOUR EGO
The best part for the website owner writing their own website content and blog posts is sometimes they get to brag about their skills and services in that copy. That’s fine! But do not fill your content with heavy, specific jargon that your reader might not understand just to look superior in your field.
Make your reader happy! The best way to create viral content is to tap into the reader’s emotions, make certain parts of the copy funny, and/or have a personal touch. Enliven a topic that might be dull to some, fun to read for all.
Always end on a positive note too!
4. HYPERLINK YOUR SOURCES
If you are pulling content and knowledge from other online sources link their name or buy editorial links sections of the added text back to their website. Don’t be concerned about the possibility that they may leave your site, head to the link, and never return. Besides being the right thing to do in citing your sources, it can also help you with backlinks on your own site.
5. ACKNOWLEDGE A SAD FACT ABOUT SOCIETY
When writing the Great American Novel, end paragraphs where a pause seems natural. In web content writing realize that people just don’t have the time or patience for all this reading anymore. Keep it short.
Along with this, (and it pains me to say this) keep the reading level low. Like middle school level low. Don’t assume the level of the vocabulary of all your viewers. A great tool to use is the Flesch Kincaid Reading Ease to score your content for this very thing.
6. UPDATE ALL THE TIME
Don’t ever assume you can just write something, publish, and then forget about it. Always be updating links in your posts or other page’s content.
In addition, constantly be setting reminders for yourself to re-share on social media. Wait a month or so and re-share an old blog post.
Add content to those old blog posts. Sometimes we get carried away with the fun of writing and forget about the nitty-gritty of SEO. Don’t worry just go back to old blogs and pop some keywords and some links to others sites.
Re-share. Re-share. Re-share.
7. WEB SITE OR WEBSITE OR WEB SITE?
Which one is it! “Web site” was once acceptable in the late 90’s into the 2000’s, but saying it that way now only points out how you may have removed yourself from certain technologies and modern web surfing. Please call it a website in your copy of web content, in your blog posts, and pretty please; in emails to your designer/developer!
8. NEVER SELF EDIT YOUR OWN WRITING
While this may not be ideal, do not prove or edit your own writing. If you must, don’t do it on the same day. The best way to do this if you have no one with an understanding of SEO to proof your copy is to write your content, set it aside, and pick it up another day to proof for SEO and grammar. There are freelancers out there though who can do this for you fast and efficiently. There are a million sources for this.
9. DICTIONARY(GOOGLE): YOUR FRIEND
We all do it! Spell something wrong or use the wrong grammar. I’m guilty of it too and aside from a few grammar nazi type-a’s out there, you will too! Don’t sweat it and go old school with a dictionary or thesaurus or simply just type in your version of a word and let Google search correct that for you!
10. “WHY SHOULD YOU CARE?”
Go back up to the first section of this post before the start of each tip/rule. Always ask yourself before writing content on a page or blog post, “Why should you care?” about what I’m about to write. Tell them at the beginning. No one will waste their time reading on if you don’t.
Add value and meaning to your content. Don’t just put out there useless info that only makes you feel good about writing it. (See #3).
Also, have fun with this. While the SEO part may seem scary, don’t worry there are plenty of freelancers out there who can help with the fun part and the gritty SEO part.