Brands and retailers are adding 360° product imagery to their sites every day and increasing online conversions by as much as 47%. If Google Trends is any indication, interest in 360-product photography peaked more than 15 years ago. The idea then (and now) is to replicate the brick-and-mortar environment where customers can see and handle a given item.
“In the last ten years, we saw reports suggesting from 5 percent to 40 percent increase in sales with the adoption of 360 product views,” said Dimitri Bir, founder of Webrotate 360, which makes agencies who provide 360-degree product images to their clients a gold mine of a resource.
3 Brands That Are Owning 360 Spin Product Photography
Apple: If you’re on Team Apple and have shopped for a new cell phone in the last 2 years you’ve realized that their site is more fun and dynamic now more than ever to shop on. Especially when viewing the new iPhone as it spins in almost section of the product page.
Rolex: A new watch isn’t usually a big deal. But for most, a Rolex is a once-in-a-lifetime purchase. Obviously, you’re going to want to see it before you buy it. Rolex doesn’t just give users a nice view of their luxury watches. They provide a beautiful 360 viewing experience that’s as much a work of art as the jewelry it depicts.
BMW: The first car brand to adopt 360° product imagery surely set a high bar for every other car company when they started allowing online viewers to spin the car around in any direction and even take a virtual 360° tour of the interior.
What about your not-so-well-known eCommerce boutique?
Staying competitive in the online retail landscape is harder than ever after the pandemic and many retailers were forced to go 100% online. If you sell similar products to 1000’s of other businesses how can you give your shoppers a better customer journey than your competitors?
We hear a lot about engagement these days. It seems like it’s a buzzword that’s everywhere. And there’s a reason for it. Customer engagement can be a huge benefit to your business. Customer engagement is about encouraging your customers to interact and share in the experiences you create for them as a business and a brand. So let me them experience your products.
Delivering the next best thing to a showroom experience by allowing shoppers to virtually “pick up” and spin the product around and even “lean” in (zoom) on a product’s fine details as if they were holding it in their hands can rapidly take a prospect from being lukewarm to a new client. In today’s highly competitive world, you will never get a second chance to make a lasting first impression. 360° product photography is an effective aid in convincing your buyers of product quality and authenticity, increasing trust, breaking down barriers, building brand loyalty, and ultimately increasing conversions and revenue.
Currently, Unglitch.io offers 360° Product Photography (as well as stop motion graphics) for our clients. Want to see what we can do? Click here.