Creating for brands’ marketing during the holiday season is a bittersweet experience. It’s one of the industry’s busiest times of the year, while also being one of the most fun and festive! Ready to get in the holiday spirit? Read on to discover five ways to incorporate the holidays into your content strategy!
HOST A GIVEAWAY
There’s no better way to celebrate the season of giving than with a giveaway. These contests are a great way to gain recognition, followers, and business on social media platforms. Our biggest tip when doing this is to collaborate with other brands.
BE FESTIVE AND RELATABLE
If you follow me on Instagram, you know we love a good meme. Find GIFs or iconic photos that relate to your niche and the season (you can find great ones on giphy.com!). Not only is this content entertaining, but it’s also shareable and a great way to reach new audiences. If you’re having trouble creating visuals, source ones that you can repost!
If you’re looking to *add a little bit of spice* (TikTok reference, anyone??), utilize the power of copy! Research puns related to all things holidays: Christmas, snow, elf, Santa, etc. Being punny is a great way to bring a smile to your audience’s face.
SHARE A GIFT GUIDE FEATURING YOUR PRODUCTS
Another festive way to include the holidays in your social media content is by creating a gift guide featuring your products! If you are a skincare brand, for instance, consider creating a gift guide for women filled with products to promote relaxation. You could include a robe, candle, tea, and more! But ultimately remember to include your products in the guide. This is a great way to be “salesy,” while still providing additional value for your audience.
RELEASE A FREEBIE
Gift your audience this year by releasing a valuable freebie that serves their needs. This is a great way to show audience appreciation. The freebie can be about anything and everything, but it’s always extra fun and relevant if it’s timely! Consider creating a content calendar to get them through the end of the year. Your audience will be grateful to have a new resource to add to their collection. Plus, if they find it valuable, they will likely be more open to purchasing another resource from you in the future.
I hope this blog post was helpful for you in getting your content calendar ready for the holidays. If you want to get in touch about your holiday marketing you know where to reach me! Psssst…It’s at firstname.lastname@example.org.