Now more than ever, business owners across the globe are recognizing the true value that social media can add to their brand and marketing efforts. It’s time to move your business in a new way. Read on for 4 ways to leverage Instagram to boost your business and increase traffic to your site!
Let’s start off with the obvious. Once your audience has finished consuming your content, you need to tell them what to do or where to go next. There’s no simpler way to increase traffic from social media to your website than by explicitly telling your audience to go there.
Try ending your next Instagram caption with “Head to our link in bio for more details!” or your next Instagram story with “Swipe up to shop!” It is important to note that the “swipe up” Instagram story feature is only available for accounts with 10k+ followers.
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FOSTER A RELATIONSHIP
Before you can convert an audience, you must come to know the audience. Create a persona of them so you can fully understand both their demographics and psychographics. Demographics will give you insight into details like their age, gender, location, income, etc., while psychographics allows you to paint a more personable picture of them, including their likes, interests, and frustrations. Creating this persona will allow you to fully understand your target audience and tailor your content and messaging accordingly to appeal to their needs and experiences.
A relationship with your audience isn’t a one-way street. It is almost equally as important for the audience to come to know you. This requires building and fostering a two-way relationship. Once they know about you, they can then come to like you. Once they like you, they will trust you enough to buy from you.
Here are a few pointers for fostering a relationship with them:
Engage with your audience in the comments and via DM.
Engage with potential audience members that are not following you yet. Like their photos and comment on their pictures to get their attention!
Provide them with free valuable content first, before expecting a transaction.
Remember, when you fully know and understand your audience, you can put together irresistible content and copy that will resonate enough for them to head to your website to learn more. Don’t have time for all that each day? Unglitch.io can help!
COLLABORATE WITH INFLUENCERS
A great way to tap into a new audience is by collaborating with influencers. Depending on the size of the influencer’s following, some may charge a fee for their post, while others will be willing to post solely in exchange for the free product. Consider sending your products to an influencer and having them share their experience with their audience via a feed post or stories. They can then direct their followers to your website to shop for the items shown.
Pro Tip: Send your influencer an exclusive discount code to share with their followers for an extra incentive to shop!
Need help connecting with influencers or setting up an Affiliate Program for your business? Unglitch.io can help!
RUN A PAID AD
This last point is perhaps the most complex and requires a full blog post of its own to fully explain. In short, paid ads are a great way to increase clicks to your website. My top recommendation? Do not boost posts. *face palm* There is practically no real strategy behind this feature and it is essentially just an easy way for Instagram to make money. Instead, create an official advertisement in Facebook Ads Manager, where you choose a goal, define a specific audience, and publish beautiful content and ad copy that converts. This ties back to the importance of knowing your audience. Never put money behind something that either will not effectively appeal to your audience or reach them in the first place. Know who your audience is and what their interests are. Once you’ve nailed down who your target audience is, A/B testing can help you discover which ads resonate best with them! Huh? Unglitch.io can help!
I hope this blog post was helpful for you in discovering a few ways to increase traffic to your website from Instagram.