4-Ways-to-Increase-Web-Traffic-from-Instagram

4 Ways to Increase Web Traffic Using Instagram

Now more than ever, business owners across the globe are recognizing the true value that social media can add to their brand and marketing efforts. It’s time to move your business in a new way. Read on for 4 ways to leverage Instagram to boost your business and increase traffic to your site!

USE CTAS

Let’s start off with the obvious. Once your audience has finished consuming your content, you need to tell them what to do or where to go next. There’s no simpler way to increase traffic from social media to your website than by explicitly telling your audience to go there.

Try ending your next Instagram caption with “Head to our link in bio for more details!” or your next Instagram story with “Swipe up to shop!”  It is important to note that the “swipe up” Instagram story feature is only available for accounts with 10k+ followers.

Don’t have 10k followers yet? Unglitch.io can help!

FOSTER A RELATIONSHIP

Before you can convert an audience, you must come to know the audience. Create a persona of them so you can fully understand both their demographics and psychographics. Demographics will give you insight into details like their age, gender, location, income, etc., while psychographics allows you to paint a more personable picture of them, including their likes, interests, and frustrations. Creating this persona will allow you to fully understand your target audience and tailor your content and messaging accordingly to appeal to their needs and experiences.

A relationship with your audience isn’t a one-way street. It is almost equally as important for the audience to come to know you. This requires building and fostering a two-way relationship. Once they know about you, they can then come to like you. Once they like you, they will trust you enough to buy from you.

Here are a few pointers for fostering a relationship with them:

  • Post consistently.

  • Engage with your audience in the comments and via DM.

  • Engage with potential audience members that are not following you yet. Like their photos and comment on their pictures to get their attention!

  • Provide them with free valuable content first, before expecting a transaction.

Remember, when you fully know and understand your audience, you can put together irresistible content and copy that will resonate enough for them to head to your website to learn more. Don’t have time for all that each day? Unglitch.io can help!

COLLABORATE WITH INFLUENCERS

A great way to tap into a new audience is by collaborating with influencers. Depending on the size of the influencer’s following, some may charge a fee for their post, while others will be willing to post solely in exchange for the free product.  Consider sending your products to an influencer and having them share their experience with their audience via a feed post or stories. They can then direct their followers to your website to shop for the items shown.

Pro Tip: Send your influencer an exclusive discount code to share with their followers for an extra incentive to shop!

Need help connecting with influencers or setting up an Affiliate Program for your business? Unglitch.io can help!

RUN A PAID AD

This last point is perhaps the most complex and requires a full blog post of its own to fully explain. In short, paid ads are a great way to increase clicks to your website. My top recommendation? Do not boost posts. *face palm* There is practically no real strategy behind this feature and it is essentially just an easy way for Instagram to make money. Instead, create an official advertisement in Facebook Ads Manager, where you choose a goal, define a specific audience, and publish beautiful content and ad copy that converts. This ties back to the importance of knowing your audience. Never put money behind something that either will not effectively appeal to your audience or reach them in the first place. Know who your audience is and what their interests are. Once you’ve nailed down who your target audience is, A/B testing can help you discover which ads resonate best with them! Huh?  Unglitch.io can help!

I hope this blog post was helpful for you in discovering a few ways to increase traffic to your website from Instagram.

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Why Your Sales Funnel No Longer Works

Wait, what…?

I get kind of a twisted kick watching the reaction of people in the digital business world when I say this. I have always said this. The sales funnel is inappropriate for professional services. My stance always creates quite a stir. Turns out the sales funnel is central to the way most people think about how to acquire new customers.

Now I’m a millennial and if anyone who was alive in the ’90s and early ’00s remembers all the old diet supplement websites we fell for. “Just pay Shipping for Dr. Smith’s Fat Buster Pills!” These terrible-looking websites were the original basis for platforms like Cl*ckFunn3ls™ and other similar funnel platforms that are still being peddled by influencers today who have affiliate links to promote with.

This exact template is still being used by modern coaches and funnel enthusiasts alike.

Aside from these websites just making users fell gross… The idea of a sales funnel is not just useless in the world of professional services, it is a distorted and misleading model. The sales funnel model causes otherwise smart people to do the wrong thing when trying to drive business development.

You know the sales funnel. Everyone does, and that is part of the problem.

At the wide end of the funnel are prospective customers who are believed to be primed to buy your product or service. Leads are filtered. The uninterested are culled. The rest are pre-qualified, pitched, and (hopefully) closed over time.

When selling consulting or professional services, the goal is not to find leads then process them like your digestive tract. The objective is to identify a community and position yourself to serve that community over time.

The Math

Now I’ve said it before I’m bad at math, but even I questions the traditional sales model numbers. When managing sales, traditional sales funnel theory tells us to measure yield from one step to the next:

  • 20 of 100 leads result in an initial meeting (a 20% yield).
  • Half of those meetings lead to an opportunity to make a proposal (a 50% yield).
  • 2 of 10 proposals yield a sale (a 20% yield).
  • So, the overall lead-to-sales yield is 2% (20% × 50% × 20% = 2%).

2%! 2%!? What a waste of time…

And from the consumer’s end, millions of dollars are being gained by attracting them in with a small offer. An offer that any TikTok marketer will tell you only takes the professional a bit of time (ex. Record a video of professional tips) to make. Charge for that video and never work again as all that passive income comes rolling in every time someone pays and automates the already recorded video. And to the consumer, they often are getting sub-par info or info they already knew. By 2021, consumers are onto you AND seeing sales funnely website or offer, feels gross.

But instead of jumping into a sales funnel business model what should you do instead?

Are you selling a product?

  1. Start with quality leads: Know who might buy your product. In addition, have someone who can separate themselves from the business pick the products. (Ex. If you’re a boutique owner who loved the color yellow and you end up only stocking yellow products, you won’t sell much). Gather intelligence. Ideally, interview someone who used to work at a company that you want to emulate. The object here is not complicated. You are trying to amass a list of human beings you might call on who would be in a position to authorize the purchase of your product. Keep a list of those people.
  2. Sell! Sell! Sell!: This is where previous sales experience is essential. Which I know is hard to hear if you’re starting your eCommerce or brick-and-mortar boutique. If you do not have sales experience either find another business to run or hire a salesperson to run it for you. Selling is a conversation. The goal is to get a customer to express a “felt need” for which the salesperson or shop can propose a solution. If you have products that can be bought elsewhere, you won’t make sales that can sustain you full-time.

Are you selling a professional service(s)?

We all know that consulting and professional services are sold differently than products. Expert services are sold on reputation, referral, relationships… not selling features of the service. The purchase of professional services requires a leap of faith beforehand.

Despite this, the temptation is to pretend the purchase of expert advice or services is the same as buying office supplies. We’ve been encouraged to accept that the funnel and step-by-step sales process is appropriate. It’s not, and here’s why:

  • The number of relevant leads is limited in a funnel
  • The duration of relationships between client and professional is often long, which causes issues when you are constantly thinking of the client as a new lead to toss back into a new funnel
  • Each client is special, your measurable client data will change per client and the progression of your relationship with them cannot be reduced to anywhere in the funnel process

The super-salesperson is a myth when it comes to professional services. Now there are tons of people online. You see them in Facebook ads and everywhere else convincing you with great charisma to buy their course. You buy. You start the course. You learn nothing. But that person still sold the hell out of you in the beginning, because he’s a salesperson, not a professional service provider. Focusing on the meeting and the art of the sale suggests that some people have some special way with others that causes the target of their affection to bend to their wills. Make sense!?

Salespeople who are thought to be really good with people often come off as just inauthentic and slimy. Call it the backfire effect. I myself am a terrible salesperson. I always have been. I’m here to provide professional creative services, not sell you something you don’t need or want.

The sales funnel assumes that you first create awareness, then uncover interest and desire, and finally that you manifest action. (This is the “AIDA” model of client engagement to which you were exposed in undergraduate marketing.) But what if you stumble on desire first which causes you to get yourself in front of a prospect (awareness)? You decide to do a pilot (action) that leads you to lift the stone on what turns out to be their real problem (interest).

In short for professionals… Do good work for a client. Stay in touch. Keep a long-term relationship with them. It’s that simple. Don’t toss them into a garbage disposable known as a sales funnel.

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Set Goals for Your Social Media Marketing Strategy

A succinct strategy will help your brand tackle its goals with a sense of purpose.

That’s why I’ve put together a comprehensive guide to creating a social media marketing plan from scratch.

Set goals that make sense for your brand

Let’s kick things off with a quick question: “What do you want from social media, anyway? Social media strategy planning starts with your goals.

Increase brand awareness. Gone is the day of SELL! SELL! SELL! Now it’s about getting your name out there. To create authentic and lasting brand awareness, avoid solely publishing promotional posts. Instead, focus on content that emphasizes your personality and values first.

Generate leads and sales. Whether online or in-store, followers aren’t going to make social purchases by accident.  For example, are you about alerting customers about new products and promos? Are you not providing your clientele with promos or discounts? Well, that’s another issue to tackle all together… Better start doing that.

Grow your brand’s audience. Bringing new followers into the fold means finding ways to introduce your brand to folks who haven’t heard of you before.

Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases, or hashtags. Having a pulse on these conversations helps you reach your core audience much faster.

Boost community engagement. Explore ways to grab the attention of your current followers.  This means experimenting with messaging and content. Pay attention to your viewers and their interests. Reach them that way.

Even something as simple as asking a question can increase your engagement rate. Your customers can be your best cheerleaders, but only if you’re giving them something to do.

Drive traffic to your site. Simple enough. If you’re laser-focused on generating leads or traffic to your website, social media can make it happen. Whether through promotional posts or social ads, keeping an eye on conversions and URL clicks can help you better determine your ROI from social media.

When in doubt, keep your social media marketing strategy simple rather than muddling it with too many objectives that might distract you. Pick one or two and stick with ’em.

Now it’s time to create engaging content based on these strategies. Still have no clue where to start? Unglitch.io is here for you! Unglitch.io offers 1-Month social media takeovers that go overs your strategy, a 1-month content calendar, unique graphics, and more – learn more on the Marketing tab!